The 618 e-commerce war is on the verge of breaking out, and as an important node in the vitality of the consumer market in the first half of the year, various platforms are starting to rub their hands.
On May 8th, JD.com announced that this year's JD 618 will be fully launched at 8pm on May 31st, with spot sales available and users receiving an additional subsidy of 20 yuan per day.
It is reported that this year, while JD 618 will be available for spot sales at 8pm on May 31st, it will also simultaneously launch a subsidy day activity worth billions. On June 2nd, June 3rd, and June 8th, themed events such as 9.9 Free Shipping Day, Super Live Day, and PLUS Membership Day will also be launched to bring consumers a wealth of low-priced and high-quality goods.
At the same time, this year's JD.com 618 has a large number of products that support 30 day price protection. Consumers can easily refund the price difference with just one click when buying expensive, and enjoy ultra long cycle price protection services to solve their worries about buying expensive or early.
In addition to positioning itself as "good and cheap" in terms of products, this year JD 618 has also made efforts in service. Through a series of services such as free door-to-door returns, trade in old for new, integrated delivery and installation, worry free allergies, and guaranteed returns for those who don't like to eat, we aim to create a cost-effective, time-saving, and worry free consumption experience for consumers.
According to the data, JD.com has been making adjustments in recent years. In 2021, JD.com launched its first "8 pm" promotion in the industry, and in 2023, JD.com took the lead in launching "spot sales" in the industry. Now, "8 pm" and "spot sales" have become standard features in industry promotions.
Since the launch of JD's "Spring Dawn Plan" at the beginning of last year, it has attracted millions of merchants, especially those with low prices, to join JD, providing consumers with a more diverse range of product choices. With the launch of activities such as billions of subsidies, more and more consumers are also giving more recognition to JD's low-priced and high-quality consumer experience.