Recently, JD.com reached a strategic partnership with the British Fashion Council, becoming the official online retail partner of London Fashion Week Asia. On September 15th, JD Apparel once again landed on the international fashion stage. At the same time, during London Fashion Week, JD.com also led Chinese original design brands and designers represented by the intangible cultural heritage Miao embroidery inheritance brand Gu Axin to showcase traditional Chinese clothing culture to the world, allowing the fashion charm of Chinese original clothing to bloom on the international stage.
JD.com collaborates with numerous clothing brands to launch at London Fashion Week
The poster reporter learned that this London Fashion Week, Jingdong Clothing, with the theme of "meeting red", combined the traditional classical color of "Chinese red" with the power of modern fashion, and joined hands with a number of clothing brands along the previous diversified design concepts and rich practical styles, presented the elegant and enthusiastic spirit of fashion show in simultaneous interpreting.
In addition, as a bridge connecting brands with domestic and international markets, JD.com has teamed up with brands such as Kaileshi, Helly Hansen, Boxihe, Bosideng, Angora, and Lanqi to showcase at London Fashion Week, allowing more high-quality brands and clothing works to appear on the international stage and building a communication channel between Chinese and Western fashion cultures for brands.
Chinese intangible cultural heritage project Miao embroidery landed at London Fashion Week
It is reported that against the backdrop of JD announcing an additional 1 billion yuan investment in the comprehensive development of clothing categories, JD Apparel, together with the People's Daily New Media Center and the China National Garment Association, has launched the "Let the World See China's Beauty" 2024 China Original Clothing Recruitment Plan, providing special support for Chinese original designers and clothing brands. Since the launch of the self support program, the first batch has attracted many original designers and brands to participate. As a representative of Chinese original clothing brands, Gu Axin, with his Miao embroidery intangible cultural heritage clothing skills and works, also appeared on the London Fashion Week stage together with JD Apparel, telling the world about traditional Chinese clothing culture and showcasing the charm and power of Chinese fashion.