"What is my preferred direction for generative AI? Agents." Recently, Robin Lee, the founder, chairman and CEO of Baidu, said at the "Yabuli Growth Plan - Go to Baidu" activity that agents are websites in the AI era, and there will be millions or even more of them, forming a huge ecosystem.
In the field of artificial intelligence, any independent entity that can think and interact with the environment can be abstracted as an intelligent agent.
Robin Lee said that agents are just like websites in the Internet era, and the threshold is low enough. "At that time, how did websites be made? When I looked at the source code through a browser, it was very simple, and I could do it with a little change. Today, making an agent is very similar to this... Just give it a name, tell it what to answer, and what not to answer, and it will be done."
He pointed out that intelligent agents will emerge in large numbers and form ecosystems. "In the future, in various industries and fields, these intelligent agents will be developed based on their specific scenarios, unique experiences, rules, and data."
Agents can not only talk, but also have the ability to reflect and plan.
He analyzed that intelligent agents may also have the ability to collaborate. "Some complex tasks can be completed through multiple intelligent agents, just like in a company where there is a CEO, as well as finance, technology, and sales managers who work together to complete a very complex task." He believes that if multiple intelligent agents can collaborate to complete complex tasks, this will greatly promote the development of the intelligent agent ecosystem.
Turning to the direction of enterprises as agents, Robin Lee said that it would be of little value if they only improved or integrated the basic capabilities of big models such as understanding, generation, logic and memory; But in different scenarios, leveraging unique data advantages can gradually accumulate one's own competitive advantage.
"The big model will be very profound and thorough for the transformation of ToB business, which is an order of magnitude greater than the influence of the Internet on ToB." At the event, Robin Lee also talked about the impact of generative AI on the ToB market. He pointed out that with the passage of time, the impact of the big model on the B side will become more and more significant. "Today, the impact of the big model on the B side has been greater than that on the C side."
Upstream News Reporter Yang Xinhua