Securities Times reporter learned from the catering industry leader Haidilao that data from Haidilao's backend shows that on May 1st, the first day of the holiday, over 1300 Haidilao stores nationwide received a total of about 2 million customers, making it the highest customer flow day so far in 2024, an increase of over 10% compared to the same period last year.
On the first day of the May Day holiday in 2024, cultural and tourism markets across the country are heating up, with popular tourist attractions attracting a large influx of people. The sinking market is also hot, and Haidilao's stores in different cities across the country are experiencing an increase in customer flow.
The holiday atmosphere is strong, and there is a strong demand for catering consumption. Haidilao stated that while continuously innovating its products and services, it is also focusing on protecting the rights and interests of Haidilao customers and members. On May 1st, Haidilao issued a statement on prohibiting illegal profit-making from black and gray industries and safeguarding customer rights. It will take active measures to protect the legitimate rights and interests of Haidilao customers and members, and resolutely curb the illegal profit-making behavior of "black and gray industries" by using false inducement information such as "Haidilao members", "Haidilao card coupons", and "Haidilao red envelopes" to seek improper benefits through illegal reselling of Haidilao member rights and transferring specific preferential rights on online platforms.