On September 17th, Haidilao's backend data showed that in the two days leading up to the Mid Autumn Festival holiday in 2024, Haidilao hotpot received over 3.2 million customers nationwide. While stores in traditional popular cities such as Beijing, Xi'an, and Guangzhou continue to be popular, a large number of Haidilao hotpot restaurants in "treasure towns" such as Xuchang in Henan, Yulin in Guangxi, Zhangpu in Fujian, Changzhi in Shanxi, Jingdezhen in Jiangxi, and Anji in Zhejiang are experiencing a daily turnover rate of more than 7 times due to an increase in short distance tourist flow.