On November 29th, Miniso released its Q3 2024 financial report, which showed that the company achieved a revenue of 4.52 billion yuan, a year-on-year increase of 19.3%. Among them, overseas revenue was 1.81 billion yuan, a year-on-year increase of 39.8%. In the first three quarters, the revenue reached 12.28 billion yuan, a year-on-year increase of 22.8%. Among them, overseas business revenue exceeded 4.5 billion, a year-on-year increase of 41%.
In terms of store layout, as of September 30, 2024, Miniso has 7420 global stores, with a net increase of 859 stores in the first three quarters. Among them, MINISO Overseas and TOP TOY's net increases in the first three quarters exceeded last year's total. As of September 30, 2024, Miniso has entered a total of 112 countries and regions worldwide, with 4250 domestic stores and a net increase of 324 stores in the first three quarters; There are 2936 overseas stores, with a net increase of 449 in the first three quarters. It is expected that the net increase for the whole year will reach 650-700.
The global expansion of super stores has made overseas markets an important growth point for Miniso. In the first three quarters of 2024, Miniso's overseas business revenue exceeded 4.5 billion yuan, achieving a year-on-year growth of 41%. Among them, the comparable caliber revenue in the direct market increased by 64% year-on-year.
In addition, as of now, Miniso has collaborated with over 150 well-known IP images worldwide. Ye Guofu, founder, chairman and CEO of Miniso Group, stated that the IP consumer goods market is a trillion dollar market, and Miniso's IP strategy has great potential. In the future, Miniso will deeply bind with global top IP licensees, utilizing its global store network, global design capabilities, and global supply chain integration capabilities to launch more "good-looking, fun, and user-friendly" products.