On September 28th, Haidilao's first store in Xinjiang was put into trial operation and landed at CCMALL Times Square in Urumqi. According to store manager Peng Zhidong, the news of Hai Di Lao opening a store in Xinjiang has attracted the attention of local consumers. Within a week before the trial operation, there were over 3000 customers interacting and inquiring in the store's private domain group.
On the day of the trial operation, the shopping mall, which originally opened at 11am, welcomed its first Haidilao customer around 9am. In order to enrich the dining experience for customers, Hai Di Lao staff members dressed in ethnic costumes and danced Xinjiang dance, creating a cheerful atmosphere that attracted many consumers to watch and cheer.
It is reported that Hai Di Lao has opened in Urumqi at this time, providing more dining options for the upcoming large number of National Day tourists. In recent years, Xinjiang has become a popular choice for holiday travelers. Data shows that during the just passed Mid Autumn Festival holiday, Urumqi, Ili Kazakh Autonomous Prefecture, Kashgar region and other places became popular tourist destinations, and the cultural and tourism consumption scale in Altay region increased by 51% compared to the previous week.
Urumqi has a very good business environment, and the government has provided us with great support. We will continue to leverage our regional advantages for the Xinjiang market, continuously optimize our products and services, and provide Xinjiang consumers with a pleasant consumption experience, "said Chen Shuanghong, the regional head of Haidilao in Xinjiang.
Relying on strong supply chain capabilities, Haidilao has the advantage of expanding into the national market. Faced with the problems of long distance and high logistics costs, we provide customized services and will comprehensively consider cost saving solutions based on the distribution of the national warehouse network, including but not limited to resource integration, local warehousing, and coverage of warehouses in other provinces, "said the person in charge of Shuhai, a supply chain company of Haidilao.