Shanghai Securities News China Securities Network (Reporter Wei Qian) Since the first proposal of new quality productivity in September 2023, new quality productivity has become a key focus of financial support for high-quality development. For fintech companies, it is also the direction for their innovative development.
Recently, the person in charge of Financial One Account Express told reporters that as an important output window of Ping An Group's technological capabilities, the company has been entrusted with the mission of assisting the development of new quality productivity in the financial industry. In the future, the company will leverage cutting-edge technologies such as artificial intelligence (AI) and big data, leveraging the unique advantages of "technology+business", to continuously enhance product capabilities around the three major business sectors of digital banking, digital insurance, and the "Gama platform", and to empower the development of new quality production forces in the financial industry.
With the rapid popularization of Internet, big data, artificial intelligence and other emerging technologies, the behavior habits of traditional bank customers have changed from offline to online, and customers' stickiness to digital services has gradually increased. However, how to collect and analyze massive amounts of data through technological tools to provide banking customers with a more ultimate user experience has become an exploration direction for the digital transformation of the banking industry in recent years.
"The birth of the smart banker product is to serve the digital transformation of banks." The relevant person in charge of Financial One Account said that the smart banker mainly empowers the core values of retail bank customer management, product operation, and team management through research on big data applications and AI technology. Through sales channels, from the dimensions of customer insight, product operation, digital tools, etc., the smart banker focuses on customer management, Comprehensively enhance the production capacity of the customer manager team and build a digital marketing system.
The above person in charge said that the Smart Banker Innovation Platform's intelligent analysis and management dashboard utilizes powerful data analysis capabilities to more targeted address pain points in bank data applications compared to traditional BI (Business Intelligence) tools, helping banks build data analysis platforms.
It is reported that as of the end of 2023, Smart Banker has reached cooperation with 7 top city commercial banks and 4 rural commercial banks, serving over 30000 retail bank account managers.
A relevant person in charge of a top city commercial bank introduced that the bank has completed the construction and production of phases 1 to 3 of the Smart Banker Innovation Platform's intelligent analysis and operation dashboard, configured and published more than 400 pages, covering mobile, tablet, and PC terminals, reducing page development costs, unifying data components and hierarchical summary logic, and ensuring data consistency and accuracy, Improved the work efficiency of the technology department.
Financial One Account Express stated that the company will firmly grasp the primary task of high-quality development, strengthen the deep integration of technological innovation and the iterative upgrading needs of the financial industry with the advantages of financial service platforms, and help the financial industry cultivate new quality productivity with its own characteristics. Financial One Account will also empower the financial industry to create a revolutionary new productive ecosystem through the accumulation and application of cutting-edge production tools such as AI and the efficient integration of new production factors such as data, in multiple dimensions such as digital operation, digital management, and digital management.