Today, JD.com once again appeared on the hot search list.
It is reported that on the day of the JD 11.11 marketing campaign, several talk show actors were invited to attend the launch ceremony and also participated in the advertising promotion of the JD 11.11 marketing campaign. Subsequently, this incident sparked heated discussions among netizens.
Source: JD Finance Official WeChat and Comment Area
Public opinion continued to ferment, and on October 18th, the situation escalated to some extent.
A screenshot claiming that the huge withdrawal of JD Financial's wealth management products cannot be redeemed has circulated on various social media platforms. A screenshot from the internet shows that "the current product has triggered a huge redemption, please try again on the next redemption open day." There are rumors that many consumers have initiated a run on JD Finance. The message surged to the hot search.
Subsequently, the JD Financial APP responded through its official Weibo account, stating that it was purely a rumor: "Family members, this is just lying on the gun! I don't have time to watch talk shows, but I am dedicated to helping everyone manage their finances. Your money is not only good, but also increasing in value. Our small treasury should be the highest yielding asset on the market. And we should live and use it, resist rumors, and start with me
On the same day, the official Weibo account of JD.com also posted a response, stating that the participation of related talk show actors in JD 11.11 marketing activities has attracted attention from netizens. If this has caused you a bad experience, we deeply apologize! We do not have any plans to collaborate with relevant actors in the future. We will further increase the subsidy for JD 11.11 to give back to consumers' concern and support for JD.
Currently, articles related to the promotion of talk show actors on JD's official WeChat account have been deleted.
In addition, on October 18th, JD Finance responded positively to media reports stating that there is no online rumor of a "run" on the JD Financial platform, and the related statements are completely untrue. Users' funds on JD Finance are managed by licensed financial institutions and are subject to legal supervision and protection. All types of wealth management products are operating normally. Posting provocative remarks online and maliciously inciting users to "run on the bank" is suspected of violating relevant national laws and regulations, disrupting financial market order, and affecting financial system stability. JD.com reserves the right to pursue legal responsibility.
(He Shanshan from Time Finance integrates from The Paper News, First Financial Daily, Phoenix Network Technology, and Interface News)