Beijing Business Daily News (Reporter He Qian): Pre warehouse fresh food e-commerce has also begun to try offline stores. On December 5th, Beijing Business Daily confirmed from Dingdong Maicai that Dingdong Maicai has opened its first "Dingdong Olai" store, located in Jiuliting Street, Songjiang, Shanghai. The store covers an area of about 500 square meters and has about 1000 SKUs, covering various categories such as vegetables, fruits, meat and poultry eggs, pre made vegetables, freshly baked goods, snacks and beverages, and aquatic products.
It is understood that unlike selling leftover goods, Dingdong Aolai Store mainly offers hard discounts and sells fresh and livelihood products, covering some of Dingdong Maicai's own brands. In addition, the packaging of some livelihood goods tends to be extremely simplified and larger specifications are adopted to reduce the cost of the product chain.