According to the "Double Eleven" E-commerce Platform Consumer Experience Survey Questionnaire, 67.03% of consumers are preparing to purchase autumn and winter clothing such as cashmere sweaters, down jackets, and thermal underwear during this year's Double Eleven period. According to data from the e-commerce platform Vipshop, since the launch of the Double Eleven, sales of warm clothing have rapidly increased. Sales of sports down jackets have increased by 72% year-on-year, sales of children's down jackets have increased by 55% year-on-year, and sales of men's warm pants have increased by 49% year-on-year.