Within the Shanghai Civil Affairs Bureau, a newlywed couple discovered that they had forgotten to bring their household registration book at a critical moment of registration and certification. Under the pressure of time, the courier traveled at lightning speed for 16 kilometers and delivered the household registration book in just half an hour.
On the other hand, an elderly man is nearing the end of his life, and his family has ordered a cake in the shape of an earth for him, symbolizing his unfulfilled desire to "see the world". The cake is extremely easy to break, and the deliveryman was careful along the way. It took nearly two hours for the 20 kilometer journey to finally arrive intact.
This "fast" and "slow" are the most common service scenarios for Flash Delivery's "one-to-one urgent delivery". Whether it's a commission during a time of distraction or a gift on an important day, whether it's an ordinary workday or a lively holiday, whether it's a busy office building or a quiet residential area, you can always see the figure of a delivery person. It is precisely countless such moments that have built up the widespread user base and reputation of Flash Delivery today.
In the past five years, the domestic instant delivery industry has been in a stage of rapid development. According to data from iResearch Consulting, the industry scale has reached 338.5 billion yuan in 2023, with an average annual compound growth rate of nearly 20% from 2019 to 2023; It is expected that the average annual growth rate from 2023 to 2028 will also reach 19.1%, and the overall scale of the industry is expected to increase to 809.64 billion yuan by 2028.
According to iResearch data, based on 2023 revenue, Shanyun is the largest independent on-demand dedicated delivery service provider in China, with a market share of approximately 33.9%, far exceeding the second place market share of 5.4%.
The term 'independent' here means having one's own user platform and private domain traffic, while 'on-demand dedicated' refers to providing one-on-one dedicated delivery services to users.
In the early stages of its establishment, Flash Delivery quickly gained a foothold in the market through its "one-on-one emergency delivery" service model; Nowadays, in the increasingly competitive arena of same city instant delivery, Flash Delivery still stands out with its "one-on-one urgent delivery" model. This focused and precise delivery model confirms Flash Delivery's determination to provide high-quality services, and is also the foundation for its continuous growth in order volume and winning the trust and support of users. At present, Flash Delivery has covered 295 cities across the country, with 2.7 million registered riders and 88.9 million registered users.
Critical, urgent, and important moments all require flash delivery
Relying on the "one-to-one urgent delivery" mode, Flash Delivery has made a breakthrough in the field of local instant delivery.
We see that whether it's ourselves or our friends around us, when there is an urgent situation that requires delivery, no one can help solve it. "Xue Peng, founder and CEO of Flash Delivery, once explained his motivation for doing Flash Delivery, hoping to become a delivery platform that can help people solve critical, urgent and important problems.
Flash Delivery, which grew up in this context, has embarked on the path of "one-to-one urgent delivery" mode. Unlike the traditional delivery method of combining orders, in the "one-to-one express delivery" mode, each rider serves only one customer from pick-up to delivery, delivering point-to-point without any detours or delays. This model has outstanding service advantages in emergency situations, giving gifts to important people, and delivering important items.
When Li Rong saw the figure of the deliveryman galloping on the road again, he remembered the last time he called for deliveryman. At that time, the elderly person in the family had heart discomfort and continued to go to the pharmacy to get medicine, but it would take a lot of time to turn back on their own. At this moment, they thought of flash delivery. As soon as the deliveryman received the order, I called him to explain the situation. He was running at full speed all the way, and we couldn't ride a bike into our community. The deliveryman still ran in. In the end, the delivery time was completely faster than I expected. I took 500 yuan to thank him, but he politely declined. When life was at stake, it was really fortunate to have deliveryman
As can be seen, the service model of "one-to-one dedicated delivery" determines its delivery advantage of "faster delivery and more accurate time". The large number of riders and high-density rider coverage give Flash Delivery a faster pickup advantage.
In March of this year, Xiaojun had just finished her journey in Changchun and was waiting at the train station when she received a message from a friend who had ordered a bouquet of flowers for her. It was already 16:24 at that time, and my car was scheduled to depart at 16:50. At that time, it was raining and coincided with the peak period, with a distance of 5 kilometers. I thought if I didn't have time, I wouldn't want (this bouquet of flowers). Fortunately, the order at this important moment was delivered by Flash Delivery. The rider and I promised that we would be able to deliver this bouquet of flowers without delaying its formation. In the end, I really got the flowers at 16:48 and held them to catch the car, "Xiaojun still remembers the scene clearly." I am really grateful for the flash delivery
In scenes such as giving gifts to important people, the "exclusivity" of the "one-on-one" model of flash delivery brings a stronger sense of respect and higher certainty to the recipients. A flash delivery by a courier delivers items and conveys warm emotions.
When Xiaohan was asked how many times she had used Flash Delivery, she shook her head and said, "It's so many that I can't count." She is busy with business trips and work, and there are always times when she needs Flash Delivery to help deliver important documents or office supplies back and forth. The most memorable time was the first time. "I had to deliver the bidding documents before 5 o'clock, and the time was urgent and I was too busy to spare myself, so I called Flash Delivery. Despite the 17 kilometer distance, Flash Delivery was able to deliver them to me ten minutes in advance
Since then, Xiaohan has "recognized" Flash Delivery and said, "For important items like this, it's better to use Flash Delivery for peace of mind." The "one-on-one emergency delivery" mode allows users to avoid the panic and loss caused by the loss or damage of these important items, providing a high degree of security guarantee.
From brand name to industry synonym
When instant delivery is needed, many people often think of flash delivery as the first option. Unconsciously, the term 'flash delivery' is gradually evolving from a brand name to a synonym for an industry.
According to a user survey conducted by iResearch Consulting in October 2023, the overall satisfaction of users with Flash Delivery based on personal experience is better than the industry average, with 82.0% of users being satisfied or very satisfied; 30.2% of users are very willing to recommend Flash Delivery to other users, and the customer conversion rate is also higher than the industry average.
On October 4, 2024, Flash Delivery officially landed on the NASDAQ market in the United States. This IPO successfully issued 4 million ADS, or 12 million common shares, at a price of $16.5.
Since its establishment in 2013, Shansend has completed up to 11 rounds of financing and has gathered a group of quite luxurious investors, including Dinghui Investment, Tiantu Investment, Shunwei Capital, Haisong Capital, Wuyue Capital, SIG Haina Asia Venture Capital, and Pusi Capital under Wang Sicong.
Wuyue Capital once analyzed the reasons for investing in Flash Delivery as follows: "Flash Delivery is no longer just a simple logistics infrastructure, but a consumer brand that has penetrated into the C-end. Now, one hour express delivery is basically synonymous with Flash Delivery, which is an important point we value. Except for SF Express, few other delivery companies have established such brand influence in the minds of users
One of the best performing projects we invested in during the launch of Flash Delivery, and also one that we are optimistic about in the future, "revealed an early investor of Flash Delivery in a media interview. In the first 18 months of its establishment, its order volume has maintained a weekly growth rate of over 20%, and in the first 5 years, it has achieved a compound annual growth rate of 300%.
Flash delivery of 'new stories'
In fact, now Flash Delivery is also beginning to tell its new story to the market.
With the advent of the new retail era, the consumption patterns and demands of the people are becoming increasingly diversified, and commercial functions are gradually shifting from simple product consumption to scenario based, experiential, and social consumption. New business models and economic forms are rapidly emerging, enhancing the service demand and carrying capacity of local instant delivery. Consumers have increasingly high demands for express delivery speed, and the "one-on-one" express delivery mode better meets personalized market needs, quickly gaining market favor through flash delivery.
Compared to single order platforms, Flash Delivery has a faster delivery speed, with an average delivery time of over 30 minutes per order faster than our competitors; Also, due to providing a better service experience by only delivering one order at a time, the average loss rate for last year and the first half of this year was only 0.01%.
In high-end catering, cake, flower distribution and other fields, flash delivery has become the first choice of many users, but flash delivery and its "one-to-one" mode use scenarios are far more than these, and many scenarios such as takeout, instant retail have also brought more demand for flash delivery. Flash Delivery has timely seized the trend of new retail and is actively cooperating with various platforms to explore a wider range of fields.
In August 2023, Flash Delivery announced a partnership with Meituan Waimai, which will combine its own delivery system with Flash Delivery to create a richer delivery network for merchants. This also means that in the field of delivery, flash delivery will meet more diversified and personalized delivery needs through the service advantages of the "one-to-one" model. Especially in the delivery of medium and long distance delivery, flash delivery provides customers with a better and faster delivery option.
In addition to Meituan, Shansend also reached cooperation with Tiktok, Hunglema, Gao De, Didi, Tencent, etc. Not only that, Flash Delivery has stepped out of the comfort zone of "same city instant delivery" and entered the field of "remote flash delivery". In recent years, Flash Delivery has successively established cooperation with China Railway Express, Sichuan Airlines Logistics, etc., breaking down the barriers of traditional remote delivery and providing one-on-one express delivery services in the same city pick-up and delivery process, connecting air/railway transportation resources with local distribution resources, and maximizing the speed and convenience of air/railway transportation and local distribution.
From logistics, food delivery to new retail, the new story of flash delivery is opening up greater imagination space.
With the development of the market and industry, Flash Delivery not only faces "face to face competition" from peers, but also needs to guard against more potential competitors who are eyeing the market. But currently, Flash Delivery has built its own unique competitive barrier in the instant delivery arena.
Not to mention that through years of continuous focus on one-on-one vertical business and user experience, Flash Delivery has become synonymous with the industry, successfully capturing the minds of users and forming its own brand effect; The coverage scale of "295 cities across the country, with 2.7 million registered riders and 88.9 million registered users" not only lays a solid foundation for the delivery timeliness, safety, and certainty of Flash Delivery, but the huge scale effect can also further help Flash Delivery reduce costs; The accumulation of data and scheduling algorithm models through years of flash delivery is also a gap that later generations find difficult to overcome.
With the support of multiple advantages, Flash Delivery has become the leader in the personal market of instant delivery within the same city, and has also forged a "golden signboard" of "Flash Delivery for Emergency Use in Jianghu". The competition in the same city instant delivery industry has never subsided. With the constant changes in consumer preferences and the expansion of consumption scenarios, user centered express delivery is expected to highlight its value even more.