[Chen Wei, a reporter from Dahe Caifang] On October 8, Robin Lee, the founder of Baidu, sent an email to all staff, announcing a new round of cadre rotation: Julius, the executive vice president of Baidu Group, took the post of head of Mobile Eco Group (MEG), and no longer served as CFO of the Group. At the same time, the Health Business Group (HCG) was merged into MEG. Baidu Group's Senior Vice President, He Junjie (Jackson), has rotated to serve as Acting CFO and will no longer be in charge of MEG.
Internal information shows that in the future, Luo Rong will lead the MEG team to further integrate the advantages of AI technology and front-end products, and continuously explore and develop AI applications. He Junjie, who has both business management experience and rotation experience in investment and other departments, will lead the finance team to provide strong support for Baidu's business development.
In addition, the merger of HCG into MEG will achieve a deep integration of HCG's health business and MEG's mobile ecosystem, complementing each other's advantages. At the same time, internal information also expects Luo Rong to lead MEG to build a more prosperous and powerful intelligent ecosystem for Baidu.
It is worth noting that the internal letter repeatedly mentions the "intelligent ecosystem", which is regarded by the industry as Baidu's next breakthrough point in the AI era. In order to cope with the challenges of technological iteration and industry change in the AI era, Baidu, like most technology companies such as Huawei and Alibaba, introduced a cadre rotation system as early as 2011. In addition, they also introduced OKR performance management system, adjusted the B2B organizational structure, advocated for younger cadres, and continuously adapted to the changing market.