On December 8th, Pinduoduo's "Double 12" promotion is currently in full swing, and a new round of "Super Double Subsidy" activity with a subsidy of billions of yuan has officially been launched. The key products of the activity cover many categories such as beauty, personal care, mother and baby, food, and household appliances, and double discounts are added on top of the daily price of the billion yuan subsidy, with the highest discount being 50% off.
The 'Super Double Supplement' activity will continue from 10am on December 8th to 10am on December 13th. During the event, consumers only need to enter the Pinduoduo homepage, click on the Billion Subsidy channel, and enter the "Double Subsidy" activity area to purchase global goods in one stop.
Consumers can open the Pinduoduo app, click on the Billion Subsidy channel, and enter the "Billion Double Subsidy" section to participate in the activity.
In order to provide consumers with more benefits, Pinduoduo has once again upgraded its "Billion Consumption Coupon" campaign with a subsidy of billions. From December 1st to December 31st, each person can receive a maximum of 3450 yuan in super large denomination consumer vouchers worth billions of yuan. The event will focus on subsidizing electrical products such as air conditioners and televisions, as well as electronic products such as mobile phones and digital devices.
From the perspective of the '11.11' promotion, Super Double Subsidy has become a new engine for brand growth, and the number of brand and product registrations for this event has reached new highs. The person in charge of Pinduoduo's billion yuan subsidy stated that in this' Double 12 'promotion, the platform will continue to increase investment, subsidize more agricultural, domestic, and global goods, and continue to benefit consumers.
Billion yuan subsidy launches' super double subsidy ', Li Ning running shoe prices drop by 70% directly
Under the platform subsidy, multiple domestic and foreign brand goods selected for the new round of "Super Double Subsidy" activity have once again achieved a direct price reduction.
In terms of overseas brands, SK - Ⅱ skin care fairy water essence drops 910 yuan on the basis of the low price of 1699 yuan on the whole network, and the received price is only 789 yuan; The Dyson HD16 intelligent hair dryer has been reduced by 1000 yuan on the basis of a low price of 2999 yuan across the internet, and the final price is only 1999 yuan; The Nike CLUBPUUFFER short down jacket has dropped by 950 yuan on the basis of a low price of 1709 yuan across the internet, with a final purchase price of only 759 yuan.
In terms of domestic brands, the Ecovacs T50PRO robotic vacuum cleaner has dropped 900 yuan from the low price of 3499 yuan across the internet, with a final price of only 2599 yuan; The Li Ning Chitu 7 running shoes have dropped by 270 yuan on the basis of a low price of 399 yuan across the internet, and the final price is only 129 yuan, a nearly 70% drop in price.
The Dyson HD16 hair dryer with "Super Double Supplement" has been launched, with a price drop of 1000 yuan to 1999 yuan.
Users only need to enter the Pinduoduo homepage, click on the Billion Subsidy Channel, and enter the "Double Subsidy" activity area to purchase all the famous domestic and foreign brands in one stop. Such affordable prices have also sparked consumers' enthusiasm for group buying, with promotional items from multiple brands sold out within two hours.
In addition, the billion dollar subsidy has also upgraded the "billion dollar consumption voucher" activity. From 0:00 on December 1st to 24:00 on December 31st, during the event period, each person can not only receive a super large denomination consumption coupon of 3450 yuan, but also have the opportunity to obtain a 50% discount coupon and regular coupons. Products ordered in the special area can enjoy additional platform discounts on top of daily subsidies.
Yili's daily sales have surged 54 times, and "super double replenishment" has become a new engine for business growth
On the eve of this year's "11 · 11", Pinduoduo upgraded its "Double Subsidy" activity to "Super Double Subsidy" for the first time with a subsidy of billions, and launched four consecutive phases. With greater investment from the platform, "Super Double Supplement" has become a new engine for the growth of merchants in multiple categories. For example, from October 11th to 18th, the cumulative order volume of the first round of "Super Double Supplement" activity exceeded 16.4 million orders, while the cumulative order volume of the second round of activity increased by 1.7 times on the basis of the first round, reaching 45 million orders.
Data shows that under the dual subsidy of "super double subsidy" cash and flow, merchants in multiple categories such as department stores, fresh food, mobile digital, and beauty and personal care have benefited first, and related products have performed outstandingly. For example, during the second round of the "Super Double Supplement" campaign, orders in the fresh and food categories accounted for as much as 29%, while orders in the beauty and personal care category accounted for 17%. In terms of sales revenue, the sales of mobile digital products account for 38%, and the sales of beauty and personal care products account for 16%.
Within an hour of the launch of 'Super Double Supplement', two products from L'Oreal were already sold out.
Under the dual subsidies of cash and flow on the platform, many star products from domestic and foreign brands have experienced a sales boom. For example, during the fourth round of the "Super Double Supplement" campaign, the daily sales of Fuji Intax Mini Polaroid photo paper increased by 14 times, the daily sales of LEGO Star Wars building blocks increased by 9 times, the daily sales of Yili whole milk (box) increased by 26 times, and the daily sales of Blue Moon Aloe Vera hand sanitizer increased by 13 times. In addition, star products from sports brands such as Li Ning, Mizuno, and Fila have also achieved a growth of 5 to 15 times.
Driven by the aforementioned super products, the daily sales of participating merchants and brands have increased by nearly 7 times compared to the conventional "double supplement". Specifically, the daily sales of Fuji's entire product line increased by 37 times, the daily sales of Lego bricks increased by 2 times, the daily sales of Yili dairy products increased by 54 times, and the daily sales of Blue Moon hand sanitizer increased by 9 times. In addition, sports brands such as Li Ning, Mizuno, and Fila have also experienced a growth rate of 2 to 11 times.
As the end of the year approaches, more domestic and foreign big brands are flocking to Pinduoduo's billion yuan subsidy, with greater investment to sprint towards the final battle at the end of the year. The person in charge of Pinduoduo's billion yuan subsidy stated that the billion yuan subsidy will further expand the product range of "super double subsidy" and 3450 yuan consumption vouchers, urging merchants to sell more goods and consumers to benefit more. real-time info