On May 9th, NIO's 500000 mass-produced vehicles were taken offline at NIO's second factory located in the Xinqiao Intelligent Electric Vehicle Industrial Park in Hefei, Anhui. The 500000 mass-produced NIO model is the all-new ES8.
Since 2019, NIO has consistently ranked first in the high-end pure electric market in China with a transaction price of over 300000 yuan, becoming a microcosm of China's automotive industry's technological and brand advancement.
It is worth noting that Liu Qingfeng, the chairman of iFlytek (with a latest market value of 100 billion yuan), has become the owner of NIO's 500000 mass-produced models. At the event, Liu Qingfeng passionately expressed his recognition of the NIO brand and jokingly called himself Maybach, not as fast as NIO on the road.
"I saw the gray ES8 with my own eyes, fast like a lightning bolt, surpassing my Maybach." Liu Qingfeng said that NIO will definitely have better performance, and also wished all enterprises rooted in Anhui a better future.
In addition, at the event, Li Bin, founder and chairman of NIO, also announced the progress of the release of NIO's second brand - Ledo.
It is reported that NIO's second brand, Ledo Motors, will be released on International Family Day on May 15th. The brand name of Ledao implies that "every path with family is Ledao", and its products will be aimed at the mainstream home market, aiming to provide better brand and product experience for home users.
NIO introduced that the Ledo brand has a mature and reliable system from research and development, design to manufacturing. At the beginning of the brand's establishment, it has a sound channel and service system, and also has an extremely important energy supplement system for pure electric vehicles. A new brand with a well-established system capability can better meet the comprehensive driving needs of mainstream household users.
Securities Times · e Company reporter learned that the first model of the LeDao brand, the LeDao L60, will benchmark against Tesla Model Y, targeting the 250000 yuan level home intelligent pure electric SUV market. The Ledao L60 will redefine a new standard for family cars.