Xiaopeng Motors Chairman and CEO He Xiaopeng revealed for the first time at the China Electric Vehicle Hundred People Conference Forum (2024) held on the 16th that Xiaopeng Motors is about to launch a new brand and officially enter the global automotive market of 100000 to 150000 yuan. Xiaopeng Motors will enter a new stage of multi brand globalization and strategic operation.
He Xiaopeng said that the next decade of new energy vehicles will be a decade of intelligence, and we will promote the rapid development of the automotive industry with new quality productivity. The upcoming new brand is committed to creating the "first AI intelligent driving car for young people". In the future, multiple new models with different levels of intelligent driving capabilities will be launched under this brand to provide users with the best intelligent driving experience of the same level.
He Xiaopeng also revealed that Xiaopeng Motors will carry out an upgrade of "AI technology centered on intelligent driving" this year, with a planned annual investment of 3.5 billion yuan in intelligent research and development and the recruitment of 4000 new personnel. In addition, in the second quarter of this year, the Xiaopeng AI intelligent driving model will officially be launched. This AI model will be the first mass-produced and implemented automotive artificial intelligence and cognitive engine in the automotive industry.