According to the official news of Xintiandi in Shanghai, Boucheron, a French luxury jewelry brand, will enter the shop at the entrance of Shikumen Street in Xintiandi in 2025 (at the junction of Taicang Road and Madang Road), which is currently a Starbucks Zhenxuan shop.
Starbucks China responded to the interface news that "recently, due to the adjustment of the business model of Xintiandi Business District, Starbucks Zhenxuan Xintiandi Store will end its lease on December 31." Starbucks Zhenxuan Shanghai Xintiandi Store will have been in operation for 24 years by the end of 2024, which is the seventh store opened by Starbucks in Shanghai.
"The adjustment and change of the business type of the business district and the renovation and upgrading of stores are the normal state of the retail industry." Starbucks China said, "The existing more than ten Starbucks stores in the Xintiandi business district will continue to provide customers with high-quality coffee."