At the China Electric Vehicle Hundred People Forum (2024) held on March 16th, He Xiaopeng, Chairman and CEO of Xiaopeng Motors, gave a speech, revealing for the first time that Xiaopeng Motors will soon launch a new brand and officially enter the global automotive market of 100000 to 150000 yuan.
According to him, the new brand is committed to creating the "first AI intelligent driving car for young people". In the future, it will continuously insight into the needs of young customers and gradually launch multiple new models with different levels of intelligent driving capabilities.
In the view of He Xiaopeng, the next decade of new energy vehicles will be a decade of intelligence, and the high-speed development of the automotive industry will be driven by new quality productivity.
According to the plan, Xiaopeng Motors will upgrade its AI technology with intelligent driving as its core this year, with an annual investment of 3.5 billion yuan in intelligent research and development and the recruitment of 4000 new personnel. At the same time, the Xiaopeng AI intelligent driving model will be officially launched in the second quarter of this year, becoming the industry's first mass-produced vehicle artificial intelligence and cognitive engine.