On March 12th, the latest sales data of new brands in the Chinese market was released. Ideal and Wenjie achieved a breakthrough lead with nearly 10000 units, followed by common faces such as Zero Run, NIO, Jike, Xiaopeng, and Shenlan. "Black Horse" Zero Run even surpassed the top five in the previous few weeks and once again entered the top three, surpassing NIO Xiaopeng.
With a weekly sales volume of 9300 units, Ideal has temporarily surpassed Wenjie Motors by a few weeks, leading a new force in car manufacturing. Despite the unfavorable start of the Ideal Pure Electric and recent public opinion controversy over the new product MEGA, the sales of the Ideal L series have still exceeded 9000 units in the past week, maintaining the brand sales champion of SUVs with over 300000 units. At the same time, in the recent weekly sales chart of new Chinese brands, Wenjie has firmly held the top position and become the focus of attention. Among them, the Wenjie New M7 achieved a good result of delivering 18479 units in February, firmly establishing a foothold in the mid to large SUV market.
Zero Run Motors, which has re entered third place, its founder Zhu Jiangming expressed at a media conference in early March that he hopes Zero Run can improve by one place this year. It seems that this goal is expected to be achieved - the Zero Run C10, which can be purchased for less than 150000 yuan to experience the 8295 intelligent cabin, and can have LiDAR+Nvidia chips for over 160000 yuan, has been officially launched at the new product launch event in early March, and a centralized delivery ceremony for the Hangzhou Zero Run C10 has been held recently. At present, the Zero Run C10 is continuously increasing in volume, and the market response has exceeded expectations. It has been delivered across the country and plans to launch sales in the global market in the second half of the year. From this, it can be seen that Zero Run is still the only player among the four new forces in the Hong Kong stock market, with a stable development of "pure electric+extended range" dual power and balanced walking on two legs.
After experiencing relative weakness during the Spring Festival in February, various car companies entered the first quarter sprint period in March. From the 2024 sales targets disclosed by various car companies earlier, further efforts are needed, and the Chinese consumer market will also face more intense competition.