"Everyone should be quite clear about what happened in the past ten days. Many users and friends are worried about us, speak up for us, and continue to help and support us no matter how difficult it is. I am deeply grateful, which is also the core driving force for our growth." Li Xiang, CEO of Ideal Automobile, said on social media on March 11th, We have been using legal means to deal with the organized illegal and criminal activities that existed in the incident.
Screenshot of Li Xiang's Moments
It is reported that Li Xiang's mention of "what happened in the past ten days" refers to the release of the ideal MEGA that Li Xiang had high hopes for. Due to its unique design, it was "parodied" on the internet, and many photos and videos were also spread online.
Although I am in darkness, I still choose light. If I choose to compromise with darkness, or even join darkness, then I and the people around me will become the ones we dislike, and the society we live in will become increasingly dark. After careful consideration, we have decided to start fighting back, using light to fight back against darkness. I hope more people can work together to create and convey beautiful designs, unique creativity, and happy moments, so that more beautiful images can appear in our lives Li Xiang stated in the article.
It is worth mentioning that regarding the incident of "Ideal MEGA being maliciously photographed", Ideal Automobile responded to a reporter from the Daily Economic News by stating that "the large number of images, videos, and comments on online platforms containing the above-mentioned insulting information have clearly violated the provisions of Article 1024 of the Civil Code of the People's Republic of China and infringed on the company's reputation rights.". The company has requested the deletion of infringing information from various online platforms through sending infringement notices, lawyer letters, and other forms.
"Ideal Automobile reserves the right to pursue legal responsibility for malicious manufacturing and dissemination of the above-mentioned information," said Ideal Automobile.
In fact, the fact that "ideal MEGA is maliciously mapped" has also sparked a lot of discussion in recent times. Many industry insiders have expressed that the automotive market needs a clear environment, and car companies cannot compromise in the face of darkness. Some argue that the internet is not a lawless place, and they hope that car companies and participants can work together to clean up the online environment.
In addition to the controversy surrounding malicious P-images, there have also been rumors that Ideal MEGA's order volume did not meet expectations. Since its launch on March 1st, the official data of Ideal MEGA has not been released yet.
However, according to Sun Shaojun, the founder of Car Fans, who posted a 72 hour quick report on the launch of Ideal MEGA on Weibo platform, after the announcement of Ideal MEGA's price, the customer profile was polarized, and there were many customers who switched to it. Customers who were observing the price believed that the price difference was too large chose to unsubscribe (accounting for 10% to 15%). After the launch of Ideal MEGA, its competitors Xiaopeng X9, Tengshi D9, Wenjie M9, Lantu Dreamer, and Jike 009 experienced order backflow.
And Li Xiang also posted on his social media that "no matter how difficult it is, it cannot become 'Darth Vader'", which is also interpreted as a response to recent rumors related to MEGA. It is reported that Darth Vader is the antagonist in the movie Star Wars, and Li Xiang's remarks are seen as an attempt to express the view that "in adversity, we must still stick to the bottom line and not choose to give up even when faced with difficulties.".
In fact, various comments and controversies are a reflection of Ideal's high expectations for the MEGA car. On the one hand, this is the first MPV model of Ideal Automobile. For Ideal, which has always focused on household users, the success of the MPV model may help it further seize the household market and the ultra high-end market; On the other hand, MEGA is also the first pure electric model of Ideal Automobile, and whether it can meet sales expectations is crucial for Ideal Automobile's layout in pure electric models this year.
Liu Jie, Vice President of Ideal Automotive Business, previously stated in an interview with reporters that Ideal MEGA's goal this year is to challenge monthly sales of 8000 vehicles. "Because we have also seen passenger cars priced at over 500000 yuan, regardless of MPVs or SUVs, the peak monthly sales volume is around 8000 units. We believe that MEGA has the strength and product strength to achieve the top spot in passenger car sales of over 500000 yuan." Liu Jie said.