On February 2nd, Apple released its financial report for the first quarter of the 2024 fiscal year (the fourth quarter of 2023), with a revenue of $119.58 billion, a year-on-year increase of 2%. Analysts expected it to be $117.97 billion; In the first quarter, iPhone revenue was $69.7 billion, with analysts expecting $68.55 billion.
In the first quarter, Apple's revenue in Greater China was 20.82 billion US dollars, a year-on-year decrease of 13%.
Apple CEO Cook said that Apple will announce new artificial intelligence features in 2024.
Guotai Junan Securities believes that the consumer electronics industry has gone through a period of weak demand since 2020 and is about to usher in a new round of device replacement cycle in 2024. With the start of the replacement cycle and the support of new AI smartphones, Apple, as a leader in the global consumer electronics industry, has a relatively stable market share and is expected to benefit first from this round of recovery.