On October 11th, Southern Finance and Economics reported that Nike has announced the latest appointment of Dong Wei, who will serve as the Chairman and CEO of Nike Greater China and the Global CEO of the ACG brand. Dong Wei joined Nike China in 2005. Over the past decade, she has served as the Global Vice President and General Manager of Nike Greater China, responsible for formulating long-term goals and growth strategies for the region. In addition, Nike specifically mentioned that it will strengthen the development of its global sub brand ACG to better enter the outdoor sports market.