On January 24th, JD.com announced that it would become the exclusive interactive and cooperative platform for the 2024 Spring Festival Gala hosted by China Central Television.
On February 9th, New Year's Eve, the highly anticipated 2024 Spring Festival Gala of China Central Television (CCTV) will officially meet with the audience. As the exclusive interactive cooperation platform for the CCTV Spring Festival Gala, JD.com has revealed that while partnering with China Central Television to bring the "Cultural New Year's Eve Dinner" to Chinese people worldwide, it will also send 100 million gifts to audiences both domestically and internationally, as well as increase awards such as car usage rights.
As a cultural feast of Chinese New Year's Eve at home and abroad, the Spring Festival Gala has been with the audience for more than 40 years since its first broadcast in 1983. It embodies the warm collective memory of generations of Chinese people. This year's Spring Festival Gala continues the overall tone of "joy, auspiciousness, and joy", and its innovative and creative boutique programs and interactive methods are highly anticipated by audiences.
Since CCTV hosted the Spring Festival Gala for the first time in 1983, this gala, which has lasted for nearly 40 years, has become a new folk custom and a force to unite people's hearts. Since 2015, technology companies have been adding glory and color to this feast. On the stage of the Spring Festival Gala, the industry is witnessing changes, and every year, new people appear.
Who will give red envelopes to the people of the whole country on the Spring Festival Gala has become a major mystery before the Spring Festival every year. After all, who will send red envelopes means that a big test of traffic and service is about to come to the selected one.
The total amount of gifts has not been disclosed yet, and the technical difficulty of top-level traffic combined with complex scenes is comparable to "climbing Mount Everest"
After the 2022 CCTV Spring Festival Gala, JD.com has once again become the exclusive interactive and cooperative platform for CCTV Spring Festival Gala this year. JD.com stated that during the Spring Festival Gala, viewers who log into the JD app have the opportunity to receive 100 million physical gifts.
"I also tried to squeeze into the interactive bidding for the Spring Festival Gala, but was rejected." Luo Zhenyu, the founder of the APP (application), revealed in his New Year's speech that he also wanted to advertise his application on the Spring Festival Gala, but before entering the core bidding circle, he had already received a result, The staff of CCTV told Luo Zhenyu that "Internet products can only go on the Spring Festival Gala after a hundred million yuan a day, otherwise, the server will collapse at the moment of advertisement".
As the technical foundation for JD Group to provide digital intelligence services to the outside world, JD Cloud has also stated that it will continue to provide comprehensive services for the interaction of the Dragon Year Spring Festival Gala with more intelligent technology and products.
Over the years, the companies that can give red envelopes to the people of the whole country at the Spring Festival Gala are all the leading Internet companies with a very considerable market value. This year, Jingdong will carry out the relay again, but unlike the slogan of 1.5 billion red envelopes and gifts last year, Jingdong has not disclosed the total amount of gifts this year.
Based on our previous experience, the continuous pulse like traffic peak brought by the Spring Festival Gala interaction to our partners will last for several days. The person in charge of JD Cloud told reporters that behind every viewer's "shake" (red envelope) action in front of the TV, there are complex technical scene support.
It is estimated that the peak of the Spring Festival Gala red envelope interaction can reach hundreds of millions, making it one of the world's largest high concurrency scenarios. The interactive stacking of red envelopes in the Spring Festival Gala supports the overall supply chain fulfillment of retail and logistics in the national "New Year's goods and Spring Festival transportation", which may break a new record for the most complex technical scenarios in the world of the Spring Festival Gala.
In the past, the red envelope interaction of the Spring Festival Gala of Internet giants depended on increasing server resources to prepare for the war. The person in charge of JD Cloud stated that during the 4-hour red envelope interaction process of the 2022 Spring Festival Gala, the JD transaction mode and the Spring Festival Gala red envelope interaction mode were accurately moved 16 times in seconds. In the world's top traffic and super complex scenes, challenging the switching of extreme resources in different scenes is as difficult as climbing a cloud computing Mount Everest.
Consumers from multiple cities can place orders within half a day on the first day of the Lunar New Year, and overseas warehouses will continue to operate during the Spring Festival period
JD.com has revealed that in order to prepare for the interactive Spring Festival Gala that hundreds of millions of people will participate in and the dual exam in the most complex Spring Festival transportation and delivery scenarios, JD.com's technical system has established a leading group for the "heavy maintenance" work of the Spring Festival Gala project in the first time to welcome this "big exam".
It's only a dozen days until New Year's Eve, and a mysterious "technical expert" has also taken office. On January 24th, JD Cloud announced that the "Spring Festival Gala Support AI (Artificial Intelligence) Commander" was officially on duty. JD Cloud has revealed that the "Spring Festival Gala Support AI Commander" integrates the Spring Festival Gala support work and corresponding systems through new generation artificial intelligence technologies such as large models, thereby improving efficiency. For example, it can support traffic prediction, coordinate entrance and branch traffic through traffic maps, and intelligently schedule computing resources. The system can respond to traffic peaks from "hard resistance" to "intelligent resistance". In addition, it also enhances the transaction and shopping experience of e-commerce platforms through the collaboration of size models.
It is worth mentioning that this year marks the 12th consecutive year of "Spring Festival delivery" by JD Logistics. During the Spring Festival, JD Logistics will penetrate more than 2000 districts and cities across the country, providing door-to-door delivery and collection services for consumers from all over the country. In addition, this year JD Logistics has also launched a "worry free annual gift" service, which means that consumers in multiple cities across the country can place orders as quickly as half a day, even on the first day of the Lunar New Year.
In response to the shortage of transportation resources during the Spring Festival, JD Logistics told a reporter from New Beijing News and Shell Finance that JD Logistics has already reserved rich transportation resources such as roads, railways, and aviation in advance. Through integrated supply chain logistics services supported by digital technology, it helps businesses operate with peace of mind and consumers worry free during the Chinese New Year.
During the Spring Festival, JD.com still provides high-quality delivery services for consumers in Hong Kong and Macau, with door-to-door delivery and the fastest local delivery time of 4 hours; Local consumers can also enjoy JD Logistics' official home delivery service when shopping on JD.com, with the fastest delivery being the next day.
JD Logistics will maintain normal operation of approximately 40 bonded warehouses and direct mail warehouses in China during the Spring Festival period, and continue to promote international "express delivery" services to serve global delivery in Guangzhou, Shenzhen and other places. At the same time, JD Logistics will fully operate its overseas warehouses and cross-border trunk transportation and distribution networks, including sea, land, and air, to ensure that domestic and foreign audiences receive these 100 million Spring Festival Gala gifts smoothly.