On January 19, the Associated Press reported that Alipay's official announcement today updated its logo. The biggest change this time was to remove the outer frame and only retain the most recognizable "Zhi" logo. It is reported that Alipay changed its logo after 4 years.
According to Alipay's official microblog, Alipay will turn 20 in 2024. Focusing on the three core concepts of "openness, technology and warmth", the Alipay logo has been upgraded, and the outer frame and text have been removed, so that the "zhi" logo is more open and highlights the overall line, more fluent, modern and more dynamic.
At the same time, the new LoGo also introduces three-dimensional natural light, increasing transparency and fluidity, hoping that the new "support" character will continue to convey a sense of trust, warmth, and warmth like water.
"In the past, present and future, we have adhered to the original intention of continuing to explore digital technology innovation. We will provide consumers and partners with more convenient and inclusive services and bring more small and beautiful changes to the world." Alipay said.