According to the reporter, during this year's Double 11 period, B Station has reached deep cooperation with e-commerce platforms such as Alibaba, JD, and Pinduoduo. At the same time, B Station will add a "Double 11" section internally, while retaining the original member purchase section, a "Tmall Double 11" section will be added to directly display relevant products and support clicking to jump to the Tmall page for purchase. Several insiders of Bilibili have revealed to reporters that Bilibili will adopt a "big opening up" strategy in e-commerce business this year, which is to guide Bilibili traffic to e-commerce platforms. During the Double 11 period, Bilibili not only established a product library with various e-commerce platforms, but also cooperated with Alibaba, JD, and Pinduoduo in targeted ways.