Insight into the New Trends of "Double 11" E-commerce Platforms: Reshaping User Experience Platforms for Win Win Collaboration: The 2024 "Double 11" E-commerce Promotion is the "earliest" and "longest front line" in history. Star Map data monitoring shows that from the start date of major promotions on various platforms until 23:59 on November 11th, the cumulative sales of comprehensive e-commerce platforms and live streaming e-commerce platforms reached 1441.8 billion yuan, a year-on-year increase of 26.6%. Judging from the signals released by mainstream e-commerce platforms such as Taotian, JD, Tiktok, Kwai, etc., from the initial traffic battle to the focus on reducing the burden of businesses, rebalancing the user experience and business environment, the platform is gradually stepping out of the quagmire of price war and exploring a new development model with quality and service as the core. This transformation is not only a response to consumers' increasingly rational consumption attitudes, but also an active pursuit and self innovation of the e-commerce industry in the face of challenges such as market stock competition and the rise of emerging platforms after years of high-speed growth.