Apple's rare major price drop has made it onto the hot search list. Following price reductions and promotions across multiple platform channels, on January 15th, Apple's official website in China also launched a rare event preview. Various types of products, including smartphones, computers, tablets, etc., will participate in the "Spring Festival limited time discount" promotion, with a maximum savings of 800 yuan. In fact, before Apple announced its price reduction on its official website, it had already implemented price reduction promotions on multiple domestic platform channels. But according to a recent report by analysts at Wall Street investment bank Jeffrey, Apple's iPhone sales in China decreased by 30% year-on-year in the first week of 2024.