On January 10th, JD.com announced the opening of the JD Super Brand Day at Hailan Home. During the event, the limited edition gift box of the Zhonghua Dragon New Year series will be exclusively launched on JD.com, targeting hot selling items such as the Zhonghua Dragon series, celebrity models, and collaborative IP series. JD Home will also collaborate with offline stores of Hailan Home to provide hourly delivery services.
"JD Super Brand Day, as a marketing IP for JD brands, aims to create the brand's 618 and annual marketing events, providing consumers with an omnichannel shopping experience." JD Super Brand Day's related business stated that it has collaborated with over 400 industry-leading brands since 2015. This year, JD Super Brand Day's IP has upgraded the creative exposure of internal resources and significantly increased the product mechanism with brands, Provide consumers with an omnichannel shopping experience.