Ford, one of the three major American automakers, announced its best sales performance in the United States for 2023 on Thursday, thanks to sustained consumer demand for crossover SUVs and pickup trucks.
In 2023, Ford's new car sales increased by 7.1% compared to 2022, reaching 1.9959 million units, setting the best performance since 2020. In 2020, Ford's new car sales slightly exceeded 2 million units,
According to Wards Intelligence, new car sales in the United States last year were approximately 15.5 million units, with electric vehicles, including hybrid vehicles, accounting for nearly 17% of sales. A considerable number of American buyers tend to purchase large vehicles, such as crossover SUVs and pickup trucks, because consumers prefer the safety and practicality of these vehicles.
Although Ford also needs to face inflationary pressures, with the resolution of the supply chain crisis starting from 2022, Ford's production in 2023 has increased, and the suppressed demand from consumers due to the pandemic has supported the growth in car sales last year.
Ford's sales in December were 192343 units, a year-on-year increase of 7.3%. In the fourth quarter, sales were 487840 units, an increase of 0.8%. Among them, Ford's hybrid vehicle sales increased by 25%, setting a new historical high.
Ford specially introduced the sales performance of its flagship product - the F series truck, celebrating its 47 consecutive years as the best-selling truck in the United States. In 2023, the sales of this series of trucks increased by 15% year-on-year, including all electric Lightning, which increased by 55% to 24165 units. The sales of hybrid trucks increased by 41%. According to Ford Motor Company, sales in the United States last year were close to 750789 vehicles.
Ford's other electric vehicle sales have also increased, with electric vehicle sales reaching a historic high in the fourth quarter. In 2023, the delivery volume of Mustang Mach-E increased by 3.3% to 40771 vehicles, while E-Transit commercial trucks increased by 18% to 7672 vehicles. The total sales of Transit box trucks reached 129009 units, a 30% increase, leading its best-selling commercial box truck product line for 45 consecutive years.
Ford CEO Jim Farley stated: In a challenging year, despite facing many issues such as worker strikes and supply chain tightening, we are amazed that the company's full matrix product lineup and excellent dealer channels have brought steady growth to the company. We have the products that our customers want. I am particularly proud that Ford remains the second largest electric vehicle brand in the United States, and our next-generation, digitally advanced new electric vehicles are being developed In