Beijing Business Daily News (Reporter Zhang Junhua) On December 25th, Beijing Business Daily learned that New Incubation Ventures, an early investment and incubation department under Est é e Lauder Group, has announced a strategic investment in the Chinese fragrance brand melt sea. This is the first fragrance brand invested by Est é e Lauder Group in China, and the second Chinese beauty brand to receive its investment after CODEMINT. According to public data, Melt Season was founded in 2021, targeting high-end salon fragrance. At present, it has launched two series of classic and high definition, a total of 10 perfume. The former is priced at 980 yuan/100ml, while the latter is priced at 1280 yuan/100ml.