Reporter Li Qiaoyu from this newspaper
At the end of 2023, as the weather gradually warms up and holidays approach, the consumer market will once again reach a climax, with ice and snow sports, travel, and gift giving consumption becoming key words in the consumer market.
Since late December, as festivals such as New Year's Day approach, holidays have become one of the hottest topics of discussion on many social media platforms. Driven by festivals, gift consumption has rapidly increased. A staff member from Vipshop, a special e-commerce platform, explained that during the Super Category Day themed on gift giving on December 22nd, gift box sales increased by 165% compared to daily sales. At the same time, multiple categories experienced explosive growth, with gold and jewelry sales doubling year-on-year. The sales of beauty and slimming products increased by 218% year-on-year, and the sales of health supplements such as vitamins increased by 63% year-on-year. From the perspective of consumption trends, the main body of gift giving consumption is still young consumers, and deep discounts, well-known brands, and usage value have become several key factors for consumers to choose gift giving products.
As the weather gradually improves, activities such as "skiing" and "ice and snow sports" have repeatedly made headlines, and the enthusiasm for outdoor sports is gradually rising. According to data from Vipshop, sales of ski clothing and equipment have grown rapidly since December, with sales of ski clothing increasing by 34% year-on-year, sales of ski gloves increasing by 89% year-on-year, sales of ski glasses doubling year-on-year, and sales of ski helmets, ski shoes, and other products all showing double-digit growth.
The industry predicts that the consumption boom by the end of 2023 will continue until the Spring Festival, and travel and gift giving will continue to be the themes of the recent consumer market. Under this trend, categories such as gold jewelry, snack gift boxes, sports outdoor, beauty and skincare may experience rapid growth.