Reported by our reporter Fang Chao, Quartz Jing, from Shanghai
With the intensive launch of multiple heavyweight new cars, the "golden nine silver ten" in the automotive industry has become the focus of market attention.
According to a reporter from China Business Daily, on October 10th, Chery Automobile's Ruihu 8 Honor Edition was officially launched. The new car is positioned as a "5+2 seater premium flagship SUV", and the Ruihu 8 Honor Edition is only a microcosm of the intensive launch of new cars. According to relevant data, as many as 35 new cars were intensively launched in September, including several heavyweight products such as the Geely Galaxy L6.
At the time of the intensive launch of new cars, car companies also carry out fancy promotions at the terminal.
The price of this Zero Run C11 is 155800 yuan, with a discount range of around 5000 to 6000 yuan. "During the National Day holiday in early October, a Zero Run car sales consultant at Zero Run car's Hongyang Square store in Hefei introduced to reporters," During the National Day holiday, you can buy and give away mall points, equivalent to 1500 yuan shopping vouchers, which can be redeemed on the Zero Run app mall
Under the background of vigorously ceding profits, the sales volume of car companies has also attracted market attention.
Public data shows that in September, multiple car companies achieved new highs in sales for the year. For example, SAIC Group sold 482000 complete vehicles in September, Chery Group sold 190000 cars, and BYD sold 287500 cars. In terms of new forces, NIO delivered 15600 new cars and the delivery volume of zero running cars reached 15800, setting a new historical high.
Although the quality of the 'golden nine silver ten' in the automotive industry has weakened compared to the past, it is still a relatively hot sales stage, "said Yan Jinghui, a member of the expert committee of the China Automobile Circulation Association, in an interview with reporters. Car companies are promoting the intensive listing of new cars, which is also an important measure to increase sales in the fourth quarter while further stimulating the market.
Or for the fourth quarter impulse
On October 10th, the Tigo 8 Honor Edition was officially launched. It is reported that this car has launched two models, with prices of 109900 yuan and 119900 yuan respectively. On September 26th, more than a decade ago, Jetway Traveler, also under Chery Group, officially launched on the eve of the Mid Autumn Festival National Day.
It is reported that as the first product of Jietu Automobile positioned as a light off-road SUV, Jietu Traveler has launched two models equipped with a 1.5TD+7DCT power combination, three models equipped with a 2.0TD+7DCT power combination, and one model equipped with a 2.0TD+8AT power combination, totaling six models, with a price range of 139900 yuan to 184900 yuan.
In addition to Chery Group, Geely Group's brands also successively released multiple heavyweight new cars in September, which received considerable attention from the outside world.
The reporter noticed that on September 8th, Link 08 was officially launched in Beijing. It is reported that Lingke 08 has launched a total of 5 models, with a price range of 208800 yuan to 288000 yuan. As Lingke Automobile's first brand new product based on CMA Evo architecture, Lin Jie, Senior Vice President of Geely Automobile Group and General Manager of Lingke Automobile Sales Company, stated that Lingke 08 carries the "mission of Geely Group's high-end plug-in hybrid products".
In the past two years, we have not released a brand new product, but we are actually waiting for the arrival of this Lingke 08, because this product is the landing model of Lingke's second generation design language and a new model of Lingke's new generation intelligent hybrid technology.
In addition to the Lingke 08, another heavyweight product under the Geely Group, the Geely Galaxy L6, also officially launched on September 16th, just over three months after the first model of the Geely Galaxy series, the Geely Galaxy L7, was launched.
The rapid pace of new product launches not only indicates that Geely has a mature and leading intelligent new energy system, fully guaranteeing the rapid launch of new products, but also demonstrates Geely's determination and confidence in comprehensively transitioning to new and accelerated development, "said Geely Automobile.
Further sorting through public information reveals that in addition to models such as the Geely Galaxy L6, Link 08, and Jetty Traveler, relevant data shows that in the past September, as many as 35 new cars have officially launched, including the BYD Song Pro DMI-i Champions Edition, the NIO all-new EC6, and the Xiaopeng 2024 G9, which have received high attention.
The launch of new cars is the most direct means to stimulate market sales, "Yan Jinghui told reporters. Recently, new cars have been intensively launched, and sales can be further stimulated through new models, prices, and other factors." Because the fourth quarter is a traditional peak sales season, the launch of new cars in September is actually aimed at boosting sales in the fourth quarter of this year.
Creating differentiated advantages
The latest data released by the China Association of Automobile Manufacturers shows that in September, wholesale sales of pure electric vehicles reached 563000 units, a year-on-year increase of 11.2% and a month on month increase of 2.7%. However, sales of plug-in hybrid vehicles reached 266000 units, a year-on-year increase of 58.7% and a month on month increase of 7.3%. Undoubtedly, plug-in hybrid vehicles continue to maintain a high-speed growth trend.
The sales of plug-in hybrid new cars have indeed risen relatively quickly, "Yan Jinghui analyzed." Firstly, plug-in hybrid models belong to new energy and can enjoy new energy policies. Secondly, they can solve license plate problems in some cities. "He also stated that plug-in hybrid models can not only save fuel, but also alleviate consumers' concerns about vehicle range," especially when traveling long distances, there is no need to worry about range.
In this situation, many car companies are competing to launch plug-in hybrid products, such as the plug-in SUV Lingke 08, which was officially launched in September and has received much attention from the outside world.
According to information from Lingke Motors, equipped with the EM-P super extended range electric solution, Lingke 08 has brought three industry leading advantages: super performance, super endurance, and super energy. Lingke Motors believes that this model is currently the most suitable power solution for Chinese users.
According to relevant information, the Lingke 08 Ultra Long Range Edition has a range of up to 1400 kilometers, even for standard battery models, it can reach 1200 kilometers. Coupled with an 85kW charging capacity, the battery can be charged from 30% to 80% in just 28 minutes. According to Lingke Motors, "The WLTC of the Lingke 08 two wheel drive version has a power loss fuel consumption as low as 5.5L, which is better than its peers
Lingke 08 is the landing model of Lingke's second generation design language and a new model of Lingke's new generation of intelligent electric hybrid technology. Lin Jie believes that the previous first generation plug-in hybrid models were more based on engines and fuel vehicles, but Lingke Automobile "did plug-in hybrid based on electric vehicles, which is a change in thinking." The introduction states that Lingke 08 has applied a new set of EM-P super extended range solutions, Fuel as auxiliary driving.
In addition to launching plug-in hybrid models with competitive advantages, many car companies are also seeking to "promote high-end intelligent driving to enter the mainstream passenger car market" in the context of accelerating the implementation of high-end intelligent driving.
At the end of September, the Baojun Yunduo Lingxi version was officially launched nationwide, with a total of two model configurations: the 460 Pro Lingxi version and the 460 Max Lingxi version. It is reported that the new model has a price range of 125800 yuan to 133800 yuan. Baojun stated that the Baojun Cloud Rhino Edition "has become the only new energy intelligent vehicle in the industry with advanced intelligent driving capabilities for 120000 yuan".
Not only Baojun Automobile, but in mid September, Geely Galaxy also officially released the Geely Galaxy L7 Asian Games Phantom Edition equipped with NOA advanced intelligent driving guidance assistance system. Fan Junyi, General Manager of Geely Automobile Sales Company, said, "In the era of intelligent electrification, many users have a demand for advanced intelligent assisted driving
The intelligent acceleration ability is expected to become an important factor for car companies to compete, "according to Huaxi Securities Research Report. In terms of sales, the accelerated implementation of Ideal, Xiaopeng, NIO, and Huawei's urban NOA is expected to promote intelligent driving as an important factor affecting car purchases, increase the purchase rate of intelligent driving models, and promote sales growth.
Seize the "Nine Gold and Ten Silver" Node
According to relevant information, since September, various forms of automobile consumption subsidy policies have been introduced in Zhejiang, Anhui, and other regions. For example, the "Baohe Automobile Purchase Festival" was held in Baohe District, Hefei, and a 10 million yuan automobile consumption subsidy was introduced from September 15th to October 31st.
In September 2023, a series of policies to promote consumption were introduced at the national level, and the local level responded extremely. Measures such as issuing consumption vouchers and purchasing subsidies were successively formulated and introduced. In addition, in the autumn, new products from enterprises were concentrated on the market, and the logistics industry stabilized and rebounded, which also drove the growth of trucks. The China Automobile Association believes that the overall market is showing a trend of "not weak in the off-season, but more prosperous in the peak season", and the popularity of the car market continues, The "nine gold and ten silver" effect has reappeared.
In this situation, many car companies' sales reached a new high within the year and received widespread attention from the market.
On October 8th, the reporter learned from SAIC Group that in September, SAIC Group's wholesale sales of complete vehicles reached 482000 units, continuing to maintain industry leadership and setting a new high in monthly sales this year. In the first three quarters of this year, SAIC's wholesale sales of complete vehicles were 890000, 1.18 million, and 1.31 million, respectively, successfully achieving a "quarter on quarter continuous increase".
In the upcoming peak season of the traditional market in the fourth quarter, SAIC will further push towards higher sales targets. Especially in September, SAIC's terminal delivery of new energy vehicles reached 102000 units, and overseas wholesale sales reached 105000 units, both breaking the best record of the year, and the pace of innovation and transformation continues to accelerate.
On October 10th, Jianghuai Automobile released production and sales data. In the past September, Jianghuai Automobile's sales reached 58000 units, a year-on-year increase of 21.59%, achieving positive year-on-year growth for 8 consecutive months. During the period from January to September, Jianghuai Automobile accumulated sales of 441200 units, a year-on-year increase of 18.70%.
According to data from the China Passenger Car Association, in terms of retail sales, the retail sales in the passenger car market reached 2.018 million units in September 2023, a year-on-year increase of 5.0% and a month on month increase of 5.0%. In terms of wholesale, passenger car manufacturers nationwide wholesale 2.449 million vehicles in September, an increase of 6.6% year-on-year and 9.5% month on month.
Not only that, the Passenger Car Federation also believes that the overall performance of major passenger car manufacturers in September was strong. There are a total of 34 passenger car manufacturers with sales of over 10000 vehicles (an increase of 4 compared to the previous month), of which 6 have a year-on-year growth rate of over 50% and 18 have a year-on-year growth rate of over 10%
However, it is worth noting that the "price war" is still ongoing in the industry. According to the Bank of Communications International Securities Research Report, multiple brands launched limited time preferential policies in September to face the "golden nine silver ten" trend. "SAIC Volkswagen, MG, Geely Krypton, Zero Run, Nezha, Tesla and other brands joined the price reduction trend in the form of cash discounts or increased equity, and some brands are also launching new models at reduced prices
What has attracted attention from the outside world is how the car market will move in the future, as manufacturers have sparked a wave of new car launches and continued to increase terminal discounts?
Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers, recently stated to the public that the cooling of the real estate market has formed a certain positive impact on the automobile market. The "Golden Nine Silver Ten" market in China's automobile market in 2023 can be fully realized, and he also believes that "China's automobile exports will continue to strengthen
The industry often says' Golden Nine Silver Ten Platinum November ', and the market performance in November may be even better than October and September. It is a crucial month that determines whether car companies can achieve results in year-end momentum, because by December, even if car companies want to momentum, they will' not be able to go up '. Yan Jinghui told reporters that car companies are currently preparing for the' Golden Nine Silver Ten Platinum November 'to further increase sales.