The newly launched Extreme Krypton has selected an alarm.
On the evening of August 14th, the legal department of Jike released a statement stating that in response to the release of Jike's 2025 new product, there have been a large number of organized rumors, P-pictures, and fabricated personal attacks on online platforms recently. The company has established relevant evidence and reported it to the police. All rumor mongers will be held legally responsible in accordance with the law. On August 15th, a person from Jike told a reporter from the Shanghai Stock Exchange that the company's legal department reported the incident to the police on August 14th.
As planned, on August 13th, Jike released the 2025 Jike 001 and Jike 007 new cars. However, the press conference has caused dissatisfaction among some car owners who purchased the 2024 Extreme Krypton 001, questioning whether the new car has become an old model in less than six months of use. In addition to expressing objections online, on August 14th, some old owners of Jike went directly to the headquarters of Jike Building in Hangzhou to protect their rights, hoping that the company would respond to the "too fast upgrade". Regarding this, a person from Jike expressed to a reporter from the Shanghai Stock Exchange that they understand and respect the feelings of users, and are well aware of the importance of trust. They have already provided compensation plans such as a 10000 yuan car purchase voucher.
Statement from the Legal Department of Jike
Jike has provided compensation such as purchase vouchers to some old car owners
On February 27, 2024, Jike released the 2024 Jike 001. Jike 007 was released on December 27, 2023 and delivery began on January 1, 2024.
On August 13th, Jike officially released two new cars, Jike 007 2025 and Jike 001 2025, at the Evolution Day event. Among them, the Jike 007 new car, in addition to the top of the line four-wheel drive configuration, has generally reduced prices by 20000 to 30000 yuan in various configurations, and has also made multiple upgrades in performance; The Jike 001 new car has also significantly improved its intelligent cabin and driving capabilities, adopting a new intelligent driving solution while maintaining its original price.
However, the press conference has caused dissatisfaction among some old car owners who purchased the 2024 model Jike 001, and some car owners expressed doubts in the live broadcast room of the Jike press conference. They believe that the rapid updates and replacements of Extreme Krypton models have damaged the rights of old car owners. In addition, some old car owners also question whether Jike launched "semi-finished" models in order to boost sales and seize the market, which is deceptive. Some old car owners are requesting Jike to provide lifetime warranty, continuous updates of the car's infotainment system, and certain cash and charging compensation for the affected owners.
On August 14th, some old owners of Jike went directly to the headquarters of Jike Building in Hangzhou to protect their rights, hoping that the company would respond to the "too fast upgrade".
On August 14th, Jike responded to the situation of rights protection and other issues.
Regarding the launch of the new model after half a year, Jike explained that a completely new model, similar to the 2024 Jike 001, with comprehensive upgrades in terms of the entire vehicle, three electric components, and cabin, would take about 15-18 months to develop. Therefore, it was confirmed and approved for research and development in early 2023, and there were no plans to adopt the Haohan Intelligent Driving solution at that time.
On February 27, 2024, within two to three months after the release of the 2024 Jike 001, the Haohan Intelligent Driving equipped on Jike 007 received widespread praise from users and the industry. Many potential users of Jike 001 called for the Haohan Intelligent Driving solution. At the same time, the company's brand NPS research also found that intelligent driving is a weak factor affecting users' choice of Jike 001. Therefore, starting from April, internal decision-making has initiated the development of a self-developed intelligent driving solution, hoping to fill this gap as soon as possible and make the Jike 001 a truly versatile car. Our intelligent driving R&D team has made special efforts to advance the first phase of the vast intelligent driving version Jike 001, which was originally planned to be implemented by the end of this year, and to achieve more functions through OTA within the year, "Jike responded.
Regarding the compensation plan for old car owners, Jike responded that in the era of rapid development of new energy vehicles in China, continuous progress and iteration of technology are essential for all participating brands. Jike always strives to provide users with the most competitive products at present, and also hopes to strive to bring the latest technology to users as soon as possible, bringing a better experience.
New products are launched based on market demand and the pace of product development. The launch of the self-developed intelligent driving version is also in response to user demands, providing users with an additional option for intelligent driving solutions. Mobileye SuperVision and Haohan Intelligent Driving are two different solutions provided by Jike for 001 users. Customers can choose different intelligent driving solutions according to their own needs. The models of Mobileye SuperVision solution will also be continuously updated. We understand and respect the feelings of our users, and we are well aware of the importance of trust. Therefore, Jike has specially provided a car purchase voucher worth 10000 yuan for old car owners, allowing them to purchase the latest Jike products at the best price, "Jike said.
The competition in the new energy vehicle market is fierce
Not long after providing a compensation plan, on the evening of August 14th, the legal department of Jike released a statement stating that there have been a large number of organized rumors, P-pictures, and fabricated personal attacks on online platforms regarding the release of Jike's 2025 new product. The company has fixed the relevant evidence and reported it to the police. All rumor mongers will be held legally responsible in accordance with the law.
After the Jike press conference on August 13th, Jike CEO An Conghui stated in an interview that the 2024 Jike 001 had been planned for early 2023, but due to changes in the market situation, the Jike 001 was iterated in the first half of 2024. The development of the 2025 Jike 001 was decided after the release of the all-new Jike 001 in February of this year. The decision to develop it was made due to the high demand from the market and users for the Jike 001 to use a self-developed intelligent driving system.
Lin Jinwen, Vice President of Jike, mentioned that the current competition in the automotive market is very intense, and Jike needs to provide the best technology and products to users as soon as possible in order to achieve good performance in the market competition.
On May 10, 2024, Jike Intelligent Technology was officially listed on the New York Stock Exchange in the United States, with the stock code "ZK". However, after going public, the stock price of Extreme Krypton showed weakness, falling from a high of $32.243 to $14.970.
According to the first financial report of Jike after its listing, in the first quarter of 2024, Jike achieved a revenue of 14.737 billion yuan, a year-on-year increase of 71%, but the net loss still reached 2.22 billion yuan. According to the previous prospectus of Jike, its net losses from 2021 to 2023 were 4.514 billion yuan, 7.655 billion yuan, and 8.264 billion yuan, respectively.
Correspondingly, domestic new energy vehicle companies have invested heavily in research and development. From 2021 to 2023, the R&D expenses of Jike were 3.16 billion yuan, 5.446 billion yuan, and 8.369 billion yuan, respectively. Compared horizontally, NIO's R&D expenses in 2023 were 13.43 billion yuan, a year-on-year increase of 23.9%; The ideal annual R&D expenditure is 10.59 billion yuan, a year-on-year increase of 56.1%. Some people believe that under the pressure of fierce market competition and high research and development costs, rapid monetization has become an important goal for domestic new energy vehicle companies, and they need to continuously launch new models.
转播
