Although it's late, after major platforms are vigorously promoting the Double 11 data after the "billions of subsidies", Pinduoduo has finally issued a battle report!
On November 13th, Pinduoduo officially announced that the number of brands, merchants, and products participating in the platform's promotion has reached a new high. Over 40 sub categories such as agricultural products, domestic products, and global good goods have doubled in growth, with a year-on-year increase of 107% in the number of 10 billion subsidy orders. The flash sale channel provides an incremental engine for over 100000 small and medium-sized businesses, with merchants selling more goods and users saving money becoming Pinduoduo's large-scale "true fragrance" site on November 11th.
After the start of this year's promotion, more than 10 billion of subsidized users exceeded 620 million, white-collar workers and middle class people in the first tier cities placed more orders for mobile phones, flowers, cat food and health care products, the new middle class and young people in the new first tier cities became the main consumers of light luxury products such as bags and watches, the second and third tier cities completed the upgrading of household appliances, and Baoma and small town youth in cities below the fourth tier bought more Chinese cosmetics, China-Chic clothing Imported milk powder and wet toilet paper have enabled consumers across the region to save money while upgrading their consumption, eating better and using better, resulting in a better life.
During the promotion period, Pinduoduo continued to increase its support for agricultural product merchants, with high-quality agricultural product merchants receiving billions of subsidies increasing by two times compared to the same period last year. The flash sale channel launched more than 2000 agricultural product 10000 person groups, with over 100 seasonal agricultural single product daily sales exceeding 10000 units. Shandong garlic daily sales exceeded 43000 units, Henan eggs daily sales exceeded 30000 units, and Northeast corn daily sales exceeded 25000 units, The daily sales of Fujian grapefruit exceeded 24000 units.
Driven by the platform, the seasonal sales of agricultural goods, flowers and seafood grew rapidly. Yellow croaker, frozen shrimp, kelp and other seafood increased by 110% year on year, jasmine in Guangxi increased by 350% year on year, and Dracaena sanderiana in Hainan and Lvluo in Guangdong increased by more than 80% year on year. On October 20th, the first day of the launch of the promotion, the first batch of imported Chilean cherries landed on Pinduoduo with a subsidy of tens of billions. By the end of November 11, the sales of Chilean cherries had increased by 300% year on year. Imported fruits such as Thai coconut, Malaysian durian, Peruvian blueberry, Vietnamese red meat jackfruit, New Zealand kiwi are also becoming affordable fruits on the table of more consumers.
At the same time as the hot sale of agricultural products, farmers across the country are also actively purchasing agricultural tools on the platform. Agricultural UAVs, seeders, spray, rice mills, grain dryers, etc. have doubled. Agricultural drip irrigation belts, fruit bagging, fruit and vegetable harvesting baskets, shovels, hoes, greenhouse quilts, cold blankets, organic fertilizers, etc. have increased by more than 113% year on year.
In mobile phone consumption, "Pinduoduo is the most popular on the entire network" has become a consensus among consumers. Sales of new mobile phone products such as Apple, Huawei, Xiaomi, and vivo have shown significant growth. The sales of Xiaomi 14 series have increased by 524% compared to the previous generation, iQOO 12 sales have increased by 178% compared to the previous generation, and vivo Y100 sales have increased by 135% compared to the previous generation. In addition, the sales of mobile phones priced above 6000 yuan increased by 75% year-on-year, while the sales of foldable screen phones priced at over 10000 yuan per customer increased by 132% year-on-year, and sales increased by 208% year-on-year.
In the consumption of home appliances and home decoration, consumers have a strong demand for upgrading home appliances and home decoration, with significant growth in smart home appliances and high-end packages. Among them, the Little Swan washing and drying set increased by 133% year-on-year, while the Haier washing and drying set, especially high-end products above 7500 yuan, increased by 500% year-on-year; The official flagship store of Kovos saw a year-on-year increase of 205% in sales, with its high-end sweeping machines experiencing the fastest growth rate; Midea's three bedroom and one living room air conditioning package increased by 1200% year-on-year; The year-on-year growth of high-end bathroom products exceeded 120%; The intelligent clotheslinger saw a year-on-year increase of 166%.
Affected by the sudden drop in temperature during the "overnight winter" period, the sales of intelligent bath heaters, water heaters and other products have surged, especially in cities below the fourth tier, where the order volume has increased by 109% year-on-year. Opp, Midea, Lexi Lighting, Opp Lighting, and Olin have become the top 5 brands in sales. On the 11th, the sales of Opp bath heaters increased by over 70% year-on-year.
After the start of the promotion, domestic consumption continued to be booming, with domestic brands such as beauty, sports, and clothing selling particularly well. Since November, the flagship store of Pereira has grown by over 300% year-on-year, and its facial care set has ranked among the top categories in the platform's sub categories; Vinona's new brand, Vinona Baby, has achieved a growth rate of over 1000%, with new and cutting-edge brands such as AKF, Yeast, and Pixar achieving nearly doubling growth; Among domestic sports brands, Li Ning, Tebu, and 361& Deg Anta, Hongxing Erke, and others have become the most popular TOP 5 brands, with sales of 361 degrees increasing by 115% year-on-year on the 11th. The Li Ning Red Rabbit 6 series has accumulated sales of over 100000 pairs.
In the field of daily necessities such as washing, cleaning and household products, cream paper, wet toilet paper, cotton napkins, etc. have become new options for consumers to upgrade. Vida, Xinxiangyin, Jierou, Zhihu, and Libang ranked among the top 5 categories. Vida paper products increased by 101% year-on-year, Deyou wet wipes tripled year-on-year, and Debao paper towels increased by 105% year-on-year. In addition, through the deepening cooperation with Pinduoduo, Unilever has become the top 1 brand in the sales of the platform's personal care category. Personal beauty care products such as facial cleanser, facial mask, face cream under the brands of Pelaya, Ximuyuan, Kefumei, etc. are also popular, with a year-on-year growth of more than 12 times.
The pet economy is still booming, with over 100 pet brands doubling their business compared to the same period last year. McDonald's, NetEase Yan Xuan, Royal, Naughty, LiLang, Afei and Buddy, Alcoholic, Kairuis, Woo Woo, and Puente have become the top 10 pet brands. Famina saw a year-on-year growth of over 500%, Purina saw a year-on-year growth of 410%, and Afei and Buddy saw a year-on-year growth of 320%, becoming the top three fastest growing pet brands.
In the field of fast-moving consumer goods, Yili's Disney packaged pure milk launched on the platform sold for 1 million yuan immediately after its launch, and the sales of the high-end Jindian series exceeded 10 million boxes, with new users accounting for more than half of the order volume; The Mengniu brand has sold 320000 liters of milk in two days through a group of ten thousand people, with a total of 450000 units sold during the promotion period through dedicated contributions from Duoduo, creating a new high for individual products.
This year's November 11th has gradually returned to the original intention of e-commerce promotion, allowing consumers to buy higher quality products in a simpler and more affordable way, which is also a victory for continuous standing consumers. "The person in charge of Pinduoduo Promotion stated that Pinduoduo will continue to stand as consumers, leverage the platform's resource advantages, collaborate with more domestic brands and global good products, and continue to bring consumers a" 11.11 every day "authentic fragrance experience.