On December 27th, MINISO LAND Chengdu No.1 store, owned by MINISO Group Holdings Co., Ltd. (hereinafter referred to as "MINISO"), located in the Chunxi Road commercial district of Chengdu, officially opened. MINISO LAND's establishment on Chunxi Road in Chengdu is an important layout for MINISO to further unleash the potential of 'interest consumption' and launch its economy, "said Liu Xiaobin, Vice President and Chief Marketing Officer of MINISO Group
It is reported that MINISO LAND is the highest level store format launched after the upgrade of Miniso brand. MINISO LAND Chengdu No.1 Store has been revitalized and upgraded in terms of store image design, consumer scene experience, and IP zone creation, creating the first amusement park style consumption scene for consumers in the southwest region. By enhancing consumers' offline shopping experience, it further stimulates the vitality of the Chengdu consumer market.
MINISO LAND Chengdu No.1 Store also launched a new product IP zone for the Hello Kitty, Big Ear Dog, and Crayon Shin chan collaboration series.
The opening of Chengdu No.1 store is also an important component of MINISO LAND's nationwide layout. At the end of October, Miniso's first global MINISO LAND store opened on Nanjing East Road in Shanghai, bringing together global IP giants. In the first month of trial operation, the sales revenue reached 12.03 million yuan, setting a new record for monthly sales in global stores.
In recent years, Miniso has continuously made efforts to launch its products in the economy through brand upgrading and business innovation. From MINISO LAND to various IP flash mobs and themed stores, Miniso constantly refreshes consumers' cognition with rich business creativity.
From innovative IP cooperation to the exploration of the "guzi economy", from efficient empowerment of the first launch economy to deep integration of regional culture, Miniso continuously breaks through consumers' imagination ceiling of IP consumption with innovative retail formats, injecting new momentum into the retail industry. As of now, Miniso has collaborated with over 150 well-known IPs worldwide, driving sales of over 800 million IP products.