On December 27th, MINISO LAND Chengdu No.1 store, located in the Chunxi Road commercial district of Chengdu, officially opened. MINISO LAND is the highest level store status launched after the upgrade of Miniso brand. MINISO LAND Chengdu No.1 Store has been revitalized and upgraded in terms of store image design, consumer scene experience, and IP zone creation, creating the first amusement park style consumption scene for consumers in the southwest region. By enhancing consumers' offline shopping experience, it further stimulates the vitality of the Chengdu consumer market.
MINISO LAND Chengdu No.1 Store is located in the core area of Chunxi Road in Chengdu, with a total area of over 1000 square meters. The store has set up multiple special IP co branded product experience zones such as China Panda and Harry Potter.
As of now, Miniso has collaborated with over 150 well-known IPs worldwide, driving sales of over 800 million IP products. Famous and innovative products will also further expand the anime related creative products, and create the "millet economy" in a refined way. MINISO LAND Chengdu No.1 Store will also open a anime zone in the future to further explore the broad potential of interest consumption.
In recent years, Miniso has continuously made efforts to launch its products in the economy through brand upgrading and business innovation. From MINISO LAND to various IP flash mobs and themed stores, Miniso constantly refreshes consumers' cognition with rich business creativity.
Liu Xiaobin, Vice President and Chief Marketing Officer of Miniso Group, said, "Chengdu is a fashionable and vibrant city that has always been at the forefront of trendy consumption. MINISO LAND's location on Chunxi Road in Chengdu is an important layout for Miniso to further unleash the potential of 'interest consumption' and launch its economy