On November 1st, JD Qixian Supermarket officially launched the "Super Breakthrough" activity, successfully attracting a large number of consumers to participate with the ultimate low price of "really cheap, not afraid of comparison". In just 72 hours, both the number of online orders and the number of transactional users achieved a year-on-year triple digit growth, and popular products in multiple categories such as fruits, vegetables, aquatic products, meat, poultry, and eggs were sold out.
During this year's JD 11.11 period, JD Seven Fresh not only brought consumers "cheap and good" products, but also continued to upgrade services to enhance user experience. Fast "is the most prominent feature of instant retail and the most important experiential element for consumers. After JD Seven Fresh completed the integration of pre positioned warehouses, the delivery time has also been comprehensively improved. Currently, the average delivery time within three kilometers is 27 minutes.
As the most typical scenario of instant retail, fruits and vegetables are also a key area of layout for JD Seven Fresh Supermarket. Through the direct sourcing model, JD Qixian Supermarket strictly selects seasonal products from high-quality production areas both domestically and internationally. During the "super breakdown" period, these "good and cheap" fruits and vegetables from the country of origin were fiercely sought after, driving a year-on-year increase of 229% in vegetable sales and 106% in fruit sales. Among them, the transaction volume of Provence tomatoes increased by 233% year-on-year; The transaction volume of yellow sweet corn increased by 270% year-on-year; The transaction volume of Roman lettuce in Zhonglingshan increased by 137% year-on-year; Ehime Jelly Orange's transaction volume increased by 100% year-on-year; The transaction volume of Fujian Guanxi red meat honey pomelo increased by 177% year-on-year; Fruit cutting increased by 300% year-on-year.
Aquatic products and meat, poultry, and egg products have strict storage conditions and high loss rates, making them the categories with the most stringent quality requirements for consumers. JD Qixian Supermarket relies on its strong supply chain capabilities and quality control system to ensure that every bite purchased by consumers is fresh, healthy, and delicious. During the "Super Breakthrough" period, these high-quality fresh products were sold at a 50% discount, achieving the ultimate cost-effectiveness and attracting tens of thousands of consumers to place orders, driving a year-on-year increase of 219% in seafood sales and 252% in meat, poultry, and egg sales. Among them, the transaction volume of fresh sea white shrimp increased by 176% year-on-year, the transaction volume of fresh river bass increased by 327% year-on-year, the transaction volume of Yangcheng Lake hairy crabs increased by 403% year-on-year, and the transaction volume of non resistant fresh eggs increased by 159% year-on-year.
In addition to fresh products, during the "super breakdown" period, various conventional foods such as frozen foods, dairy and cold drinks, side dishes, and snack foods also frequently became popular, driving a rapid surge in transaction volume. Among them, the transaction volume of frozen food increased by 148% year-on-year; The transaction volume of dairy and cold drinks increased by 110% year-on-year; The transaction volume of non-staple food increased by 104% year-on-year. In terms of specific products, the transaction volume of Five Deli Eight Star Snow Wheat Flour increased by 158% year-on-year; The transaction volume of Ferrero Rocher chocolate gift boxes increased by 179% year-on-year; The transaction volume of Anjing fish tofu increased by 153% year-on-year; The transaction volume of Ziguang Garden sauce flavored braised lamb scorpion increased by 161% year-on-year;
JD Seven Fresh has anchored on "quality and price" to create high-quality and cost-effective products, which continue to win the trust of users compared to its own brand products. The transaction volume of Seven Fresh milk has increased by 296% year-on-year; The transaction volume of 1kg fresh coconut juice squeezed by Seven Fresh Fresh has increased by more than 4 times year-on-year; The turnover of Qi Xian 1L coconut water has increased by more than 5 times year-on-year.
In addition, among baked goods, the recently popular product "Swiss Roll" has also gained popularity among consumers. JD Seven Fresh Supermarket's self-made milk Earl Grey tea Swiss Roll made with animal cream has seen a 12 fold increase in sales compared to the same period last year; The transaction volume of Mini Songsong increased by 352% year-on-year.
At present, the "Super Breakthrough" campaign of JD Seven Fresh Supermarket is still ongoing, and more "breakthrough price" hot selling products are also being released: the best winter hotpot dish, the original cut Inner Mongolia fat beef roll, is only sold for 48.8 yuan per kilogram; Desserts can get their favorite cat mountain king durian thousand layer cake for 39.9 yuan; Milk Earl Grey Red Tea Swiss Roll 8 slices for only 39.9 yuan, instantly achieving "Swiss Roll Freedom"; Norwegian salmon 400g only costs 88 yuan, allowing you to enjoy it all at once... In addition, products such as fresh abalone, frozen pipa leg, Weilong big gluten, classic toast, etc. can be sold for 0.99 yuan.
Through the above data, it can be seen that JD Qixian Supermarket's efforts in price, quality, and service have been widely recognized by consumers. In the future, JD Qixian Supermarket will continue to focus on consumer needs, continuously optimize product structure, improve service quality, and bring consumers a "good, fast, and cheap" shopping experience.