On November 12th, according to data from JD.com, as of 23:59 on November 11th, the number of shopping users on JD.com on November 11th, 2024 increased by over 20% year-on-year, and the number of live streaming orders for JD's procurement and sales increased by 3.8 times year-on-year. The transaction volume of over 17000 brands increased by more than 5 times year-on-year, and the transaction volume of over 30000 small and medium-sized businesses increased by more than 2 times year-on-year.