From November 5th to 10th, the 7th China International Import Expo (hereinafter referred to as "CIIE") will be held in Shanghai. Sony will exhibit under the theme of "Technology Empowering Creativity and Sustainability" and will appear in the technology equipment exhibition area.
At this CIIE, Sony will bring a series of its latest explorations in creativity and sustainability, showcasing its contribution as a creative entertainment enterprise built on a solid technological foundation to the stimulation and realization of creative dreams, as well as the construction of a sustainable development environment (the cornerstone of creative dreams).
It is reported that Sony's floor tactile feedback immersive entertainment solution will make its debut in China. By combining natural themed digital assets with Sony's floor tactile feedback technology, it simulates the tactile feedback of real scenes and can present and restore the creator's intentions in multiple dimensions.
In addition, SORPLAS editable bricks (CMF color palette) will make its global debut. SORPLAS editable bricks are modular products that can be freely assembled and combined into display props of different specifications and functions according to different spatial scenes. The characteristic of being freely detachable and combinable gives it sustainable advantages in the field of exhibition space, such as high storage space utilization, convenient transportation, and strong reusability, which traditional customized exhibition furniture lacks.
Based on the excellent flame retardancy and durability of SORPLAS environmentally friendly materials developed by Sony, as well as its high recyclability, Sony has for the first time expanded the application scenarios of SORPLAS in sustainable space design and display, such as editable furniture, space design, and decoration.
Sony China President Takeshi Yoshida stated that this year Sony will showcase "technology empowering creativity and sustainability", marking its third appearance on the open international stage of the CIIE. The CIIE provides an important platform for Sony to showcase its latest technologies, deepen cooperation, and stimulate innovation. Sony's continuous participation not only reflects its long-term commitment to the Chinese market, but also demonstrates its firm belief in jointly creating a better future with China.