On November 6th, during the 7th China International Import Expo (CIIE) in 2024, Sony China officially released the "Sony China Sustainable Development Report 2024" (hereinafter referred to as the "Report").
This is the 19th consecutive sustainability report released by Sony China since 2006, which comprehensively discloses Sony's sustainable development achievements in China over the past year in three major areas: "green symbiosis", "emotional sharing", and "responsibility leadership".
At the press conference, Takeshi Yoshida, President of Sony (China) Co., Ltd., said, "The Sony China Sustainability Report 2024 showcases how Sony integrates advanced creative technologies into sustainable development, promotes green innovation, and builds an inclusive society. Sony will continue to deepen its investment in the Chinese market, work together with partners from all walks of life, stimulate creative vitality, and contribute to building a better future
Sony (China) Co., Ltd. Vice President Jin Yanmin said, "Sony will continue to be committed to connecting people closely through emotions, working hand in hand with dream chasers, and creating a sustainable society
The Sony China Sustainability Report 2024 continues the high-quality and comprehensive disclosure standards, with a special addition of green products and packaging sections to showcase Sony's commitment to the environment. In 2024, the report will be printed for the first time using OBM (Original Blended Materials) recycled paper, which is made from bamboo, sugarcane fibers, and recycled paper and is fully recyclable, further reducing the consumption of natural resources. In addition, Sony also showcased a variety of environmentally friendly materials and technologies at the CIIE, including SORPLAS recycled plastics, Triporous porous carbon materials, and innovative ecological environmental technologies such as cooperative farming. Through these innovative technologies and new materials, we strive to promote green consumption and low-carbon living in the Chinese market, and contribute to the achievement of the "dual carbon" goal.
At the press conference, Sony introduced several cutting-edge innovative technologies developed by Sony China Research Institute, including lightweight volume capture technology, floor tactile feedback technology, and smart elderly care solutions, as well as Sony Semiconductor Solutions Co., Ltd.'s innovative products in image sensing technology. These innovative technologies will bring new experiences and applications to creative entertainment, sustainable development, and health and well-being. In addition, through the "Young Power Field" project aimed at young talents, Sony helps young people achieve their innovation dreams through four modules: campus activity experience, industry university research cooperation, educational support, and employee growth.
In the future, Sony will continue to deepen its investment in the Chinese market, work together with partners from all walks of life, stimulate creative vitality, and leverage its technological, product, and service advantages with a diversified talent team. It will join hands with stakeholders to build a sustainable society and a better future life for the next generation.