The venture capital department of Unilever Group recently cooperated with the investment company True Beauty Ventures to announce its investment in the Canadian perfume brand The 7 Virtues. The specific investment amount has not been disclosed. This is the first perfume brand invested by the venture capital company of Unilever Group. At present, it is mainly sold in the European, American and Australian markets through the Beauty Collection Store. Its sales are expected to grow by more than 80% in the 2023 fiscal year.