On September 20th, the new iPhone 16 series officially went on sale. According to data from LeXin's installment Le Mall, on the first day of sale, the search index for the keyword "iPhone" on the mall increased by 53% month on month. On the first three days of release, the number of iPhone 16 series orders increased by 39% compared to the release of iPhone 15, with a 57% increase in transaction amount. 99.5% of users chose installment payments. In contrast, the Pro version is more popular than the standard version, with the Pro series accounting for 80% of the transaction amount.
Among the consumer population, the proportion of people under 35 years old is as high as 90%. Among the top ten cities for iPhone 16 series sales, Guangzhou ranks first, followed by Shanghai and Shenzhen, while second - and third tier cities such as Chengdu, Hangzhou, Suzhou, Wuhan, and Taiyuan also make it onto the list. As a T1 level authorized distributor of the Apple brand, Installment Mall promises 100% genuine products and provides worry free after-sales and high-quality installment services.
According to a report by market research firm TechInsights, the shipment volume of the iPhone 16 series is expected to surpass its predecessor, with global shipments projected to reach 73 million units by 2024.
According to data from the Fenqile Mall, 74% of iPhone users have purchased their last phone in the mall within three years, based on the time of repurchase; From the perspective of repurchasing the same brand, 67% of iPhone users would choose to purchase a new iPhone again; From the consumption data of the brand ecosystem, in addition to smartphones, the proportion of iPhone users who purchase Apple headphones, computers, and tablets is as high as 83%, indicating a strong willingness to consume.
According to the data of the first eight months of 2024 from the Fen Yue Mall, iPhone sales, as a representative of high-end smartphones, accounted for over 69.5%. After the release of the new product, it continued to drive the hot sales of Apple products. From September 13th to September 19th, Mac increased by 30% month on month, and AirPods increased by 12% month on month.
Every year before and after the release of new phones, a large number of young people choose to purchase older models to complete phone upgrades at a lower cost. In addition to the latest iPhone 16 series, there has been significant growth in recent sub series such as iPhone 15. Installment Joy Mall launches a super subsidy campaign for old mobile phones, with subsidies ranging from 600 yuan to 1100 yuan for iPhone 15 series phones as an example. From September 13th to September 19th, the iPhone 15 series increased by 19.4% month on month. Installment Joy Mall collaborates with other product categories to assist young users in upgrading their consumption, with Android flagship phones increasing by 67.1% month on month. At the same time, the release of iPhone 16 further stimulated the activity of the second-hand market. From September 13th to September 19th, according to data from Fen Yue Mall, after the release of iPhone 16, second-hand iPhone sales increased by 67.7% month on month.
The "2024 Interesting Lifestyle Report" shows that against the backdrop of global economic fluctuations, young people are becoming more "refined" in their consumption. Firstly, they need to be careful with their finances and consider discounts when making purchases; Secondly, we strive for excellence and would rather spend more money than lower our quality of life; The proportion of spiritual consumption should increase as the three aspects require spiritual satisfaction.
Previously, Ryan Reith, Vice President of IDC's Global Mobile and Consumer Device Tracking Division, stated, "Apple's sustained success and resilience are largely attributed to the growing number of high-end devices. Driven by active trade in promotions and interest free financial installment plans, high-end devices currently account for over 20% of the market
In order to enable young people with upgrade needs but insufficient budget to upgrade to new phones, the installment feature of Fen Yue Mall effectively reduces the threshold for young people's high-end mobile phone consumption, and the special consumption quota helps young consumers lock in new products. Taking the standard version priced at 5999 yuan as an example, the average monthly payment is only 567 yuan, and the Apple Watch and headphones are even as low as hundreds of yuan per month.
In recent years, the mobile phone market has faced a certain ceiling, but the sales of high-end mobile phones have risen against the trend, in line with the trend of consumer upgrading. At present, the market share of high-end mobile phones priced above $600 has exceeded 23%. According to data from Fen Jie Le Mall, Guangzhou ranks first among the top ten cities for iPhone 16 series sales, followed by Shanghai and Shenzhen. At the same time, second - and third tier cities such as Chengdu, Hangzhou, Suzhou, Wuhan, and Taiyuan also make it onto the list.
Yan Shu, Vice President of Lexin and Head of the Technology Retail Business Unit, said, "After entering the update and upgrade cycle of smartphones, the consumer demand for high-end phones has risen against the trend, which puts new requirements on the core capabilities of e-commerce platforms such as supply chain, customer base, service, and consumer protection. Installment Joy Mall will continue to improve its product supply chain, expand category cooperation, lower consumption thresholds, stimulate the consumption potential of high-quality young consumer groups, and help brands achieve incremental market development