On the evening of September 13th at 8pm, pre-sales of the new iPhone 16 series began. According to data from Ele.me, within just 10 minutes of the pre-sale opening, the overall sales of the brand have exceeded the monthly sales of September last year. Half an hour after the pre-sale started, the sales revenue has exceeded the daily sales revenue by 41 times. The iPhone 16 Pro Max remains the best-selling model, selling out quickly after opening and closing, with the newly added color Desert Gold being the most popular. As of 8pm on the 13th, the search volume for "iPhone" on the entire website has increased nearly 100 times compared to the previous period.
It is reported that Ele.me has partnered with nearly 4000 authorized Apple stores this year to support the simultaneous pre-sale and in stock sales of new iPhone 16 products. On the day of the first release of the new machine in stock, Ele.me consumers can receive the new machine within half an hour at the fastest. At the same time, Ele.me and Huabei have launched a maximum of 12 interest free options for Apple's new product line, as well as customized delivery services including sealed packaging and dedicated delivery.