On the evening of November 7th, Canada Goose released its performance report for the second quarter of fiscal year 2025 (ending September 29, 2024). During the reporting period, Canada Goose had a total revenue of $267.8 million, a gross profit of $164.1 million, and a gross profit margin of 61.3%.
In the second fiscal quarter, Canada Goose continued to optimize the pace of new product launches and enhance customer appeal through brand stories. The company's sales in Greater China increased by 5.7% year-on-year.
Despite the increasingly severe macroeconomic environment we are facing and the impact on consumer sentiment, the second quarter performance still reflects the steady progress we have made in various operational priorities, "said Dani Reiss, Chairman and CEO of Canada Goose.
In the second fiscal quarter, Canada Goose added a new specialty store in Wuhan and upgraded two limited time stores, including the official limited time pop-up store of Shanghai Xingye Taikoo Hui, to specialty stores, bringing the total number of specialty stores worldwide to 72.
Dani Reiss said, "Canada Goose remains focused on providing excellent customer experience through direct sales channels and enhancing the attractiveness of its diversified product line through targeted marketing and optimized distribution methods. The company is prepared for the upcoming holiday season and is pleased to launch Creative Director Haider Ackermann's first capsule series to the market by the end of November. We firmly believe that our plan will boost the overall performance of the company and lay a solid foundation for sustainable, long-term profit growth