On the early morning of September 10th, the new iPhone 16 was officially announced at the 2024 Apple Autumn Product Launch. On the morning of September 10th, Ele.me announced that it will collaborate with nearly 4000 Apple authorized stores this year to support the simultaneous pre-sale and in stock sales of new iPhone 16 products. On the day of the first release of the new machine in stock, Ele.me consumers can receive the new machine within half an hour at the fastest.
It is reported that this is the first time Ele.me supports pre-sale of new products. About a week before the official release of the new product, consumers can pay the full amount in advance at an Apple authorized store on the Ele.me platform to lock in the new product and book a delivery time. In addition, this year Ele.me has partnered with Huabei to launch interest free options for the full range of Apple's new products, including 3, 6, and 12 installments.
In order to ensure the consumer experience, Ele.me has also launched customized delivery services including sealed packaging and dedicated delivery. In addition to the advantage of delivery efficiency, we hope to improve the delivery efficiency and user experience of expensive products such as iPhone through more measures, in order to continuously optimize the service experience in specific scenarios. This is also the key to creating differentiated value for consumers through instant retail channels, "said the 3C category manager of Ele.me.
It is reported that in May 2023, the first batch of over 500 Apple authorized stores will be launched on Ele.me, with products including the full range of categories in Apple authorized stores. As of now, the number of online stores has risen to nearly 4000, covering 335 cities. Among them, iPhone 15 series, iPhone 14 series, iPad and other products are relatively popular. In addition to the hot sales during the first launch of new products, the sales of various Apple products as gifts also reached a peak around New Year's Day, Qixi Festival, Mid Autumn Festival and other festivals.
From food, beauty, maternity and baby products to mobile phones and other 3C digital products, we see that the demand penetration of more categories in the instant retail channel is growing rapidly. Therefore, we will continue to cooperate with more vertical brands to enrich the supply, and at the same time bring more business growth to merchants through marketing innovation and service upgrades, "said the person in charge of Ele.me's 3C digital category.
In the view of economist and member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology, Pan Helin, the expansion and continuous optimization of service capabilities of instant retail platforms such as Ele.me in 3C and other categories in recent years can not only more efficiently match supply and demand, but also further explore new consumer demands and inject new vitality into the consumer market through new supply and service capabilities.