According to a report released by market research firm TechInsights, it is expected that the shipment volume of iPhone 16 series will exceed that of its predecessor, and the global shipment volume is expected to reach 73 million units by 2024. In addition, the iPhone 16 Pro Max is expected to become the best-selling model in the iPhone 16 series, accounting for 35% of total sales, thanks to its larger display screen, A18 Pro chip, and appeal to high-end users, according to institutions.