At 1am Beijing time on September 10th, Apple held its autumn product launch event and launched the iPhone 16 series. A major change in the iPhone 16 is the installation of the latest A18 chip, which has been optimized for large generative models. The screen of iPhone 16 Pro Max has been increased from 6.7 inches to 6.9 inches, making it the largest iPhone in Apple's history. All four new iPhones are equipped with a camera button, allowing users to adjust the camera by sliding their fingers back and forth, which is also referred to as the "biggest selling point" of this series by foreign media. The iPhone 16 series will start pre-sales at 20:00 on September 13th and be officially released on September 20th.
The new generation is equipped with a camera button and a larger screen
The latest generation iPhone 16 is the biggest highlight of Apple's press conference. This year, Apple still launches four new iPhones: iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max.
In terms of hardware, the iPhone 16's chip has been upgraded to A18, which is built using a 3-nanometer process technology. The official website states that the A18's "16 core neural network engine is optimized for large generative models, and the speed of running machine learning models can be up to twice as fast as the A16 bionic chip." It can be said that the iPhone 16 series is the new generation of iPhones created by Apple for AI.
In terms of appearance, the iPhone 16/16 Plus offers five color options, while the Pro and Pro Max versions offer four color options. The iPhone 16 series retains black and white, introducing three new color options: navy blue, navy blue, and pink. However, the new color matching failed to amaze Chinese netizens. As soon as it appeared, it was roast about being like "autumn pants and garbage bags", and "Apple's color matching is ugly".
The Pro series offers two models, iPhone 16 Pro and iPhone 16 Pro Max. The body is made of Grade 5 titanium alloy and comes in four color options: black titanium, white titanium, primary titanium, and desert titanium.
It is worth noting that a major change in the Pro series is the increase in screen size. Among them, the iPhone 16 Pro has increased from 6.1 inches to 6.3 inches, and the iPhone 16 Pro Max has increased from 6.7 inches to 6.9 inches, making it the iPhone with the largest screen in Apple's history.
All four new iPhones are equipped with a camera button, allowing users to adjust the camera by sliding their fingers back and forth. This button can be lightly touched to focus, pressed again to take a photo, and slid to adjust the focal length, etc. Previously, some foreign media referred to it as the "biggest selling point" of the new generation iPhone.
Compared with the iPhone 16, the iPhone 16 Pro series has added "ProMotion" adaptive refresh rate technology, upgraded ultra wide angle to 48 million pixels, optical zoom range up to 10 times, and 4K 120 frame mode supporting Dolby video shooting.
Increase quantity without adding price, synchronous support for interest free installment service
The four new Apple phones can be described as "adding quantity without adding price", with pricing identical to the iPhone 15 series, ranging from 5999 yuan to a maximum of 13999 yuan.
According to the official website of Apple, four institutions including China Merchants Bank support interest free installment services. When users make payments, they can click on "Optional interest free installment payment" to select the corresponding institution. Southern Metropolis Daily reporters found that, taking China Merchants Bank as an example, the mobile life app shows that from September 10th to December 31st, China Merchants Bank credit card holders can enjoy up to 24 installment payments with zero interest rate when purchasing Apple products in designated channels such as Apple Online Store or Apple Store official retail stores.
Since Apple officially launched its installment service in 2013, China Merchants Bank Credit Card has been its first official website installment partner, continuously providing convenient services for "fruit fans".