Recently, Hema's own brand products have been listed on Singaporean e-commerce giant Lazada. This is the second stop for Hema to test its "supply chain going global" since entering the US market in April this year.
The Southeast Asian market is mainly concentrated in countries such as Thailand, Malaysia, Singapore, and Vietnam, with a total population of approximately 600 million people. Among them, Singapore is a country dominated by Chinese people, with the same dietary habits and language and cultural foundation as the Chinese market, making it a popular destination for Chinese catering brands to go global.
Hema and Lazada's buyers and supply chain team have conducted thorough research on products suitable for the Singapore market. The first batch of approximately 10 SKUs will be available for sale on Lazada from August 1st, and the product variety will continue to expand in the future.
It is understood that Lazada Group is the flagship e-commerce platform in Southeast Asia. Since its establishment in 2012, Lazada has been committed to promoting market development in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam through business and technological innovation.
In early April this year, Hema's own brand products were launched for sale on Dahua Supermarket, the largest Chinese chain supermarket in the United States, and Yami, the largest Chinese shopping website in North America, becoming the first stop for Hema's "going global". In the first week of its launch on the Yami website, "Hema" products rose to first place on the US East Coast New Product Rankings, with sales in July increasing by 3.6 times compared to May, demonstrating impressive sales performance.