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On July 8th, a Beijing Business Daily reporter learned from the official website of Miniso that the first overseas store of Miniso's Zanmang Loop themed store officially opened in Singapore. The store combines Zanmang Loopy with travel elements to create an immersive shopping "super scene". In terms of product layout, in addition to the IP products co branded with Zanmang Loopy, the store also has a dedicated MINISO GO product area, providing consumers with disposable travel, cooling, and sun protection travel series products. The landing of the Zanmang Loopy themed store at Changi Airport in Singapore will attract more global consumers to check-in through a massive collection of IP co branded products and innovative store consumption scenarios. Since opening its first overseas store in Singapore in 2015, Miniso has entered 111 countries and regions worldwide, with over 6600 stores located in core business districts of cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.
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