On August 7th, it was reported that Hema's own brand products were launched on Lazada, a Singaporean e-commerce platform, at the beginning of the month. This is the second stop for Hema to test its "supply chain going global" since entering the US market in April this year.
In early April this year, Hema's own brand products opened their first overseas stop in the United States. In the first week of its launch on the Yami website, "Hema" products rose to first place on the US East Coast New Product Rankings, with sales in July increasing by 3.6 times compared to May.